|

Luxury fashion brand Gucci to accept Bitcoin, Ethereum, Litecoin and Shiba Inu as payment

  • Gucci, a luxury fashion giant, announced plans to extend a crypto payment pilot to all its directly-operated North America stores. 
  • Major validation by a luxury fashion brand is considered a bullish event for the cryptocurrency market. 
  • Bitcoin, Ethereum, Litecoin and Shiba Inu prices have recovered from the recent pullback as investor sentiment improves. 

In a pro-crypto move, high-end Italian fashion brand Gucci has revealed plans to accept payment in ten cryptocurrencies and five stablecoins. The fashion giant plans to extend its services to 111 stores in North America. 

Luxury brand accepts Bitcoin, Ethereum, Litecoin and Shiba Inu payments

Gucci, a high-end Italian fashion label, will start accepting Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin and five stablecoins as payment across its directly managed stores in North America. 

The luxury fashion giant’s acceptance of cryptocurrencies is part of a pilot program across stores directly managed by Gucci. Stores in New York, Los Angeles, Miami, Atlanta and Las Vegas will accept payment in crypto. Customers would receive an email with a QR code to make a payment through a digital asset wallet. 

Gucci has rolled out training for employees in crypto, NFTs and Web3 ahead of adoption across its stores in North America. This is not the fashion giant’s first stint in crypto; Gucci has previously dropped two NFT collections, SUPERGUCCI and Gucci Grail, in 2022. The NFT collections target owners of blue-chip digital asset projects like the Bored Ape Yacht Club and Pudgy Penguins. 

Proponents believe in-store crypto payments across Gucci’s locations could drive the adoption of cryptocurrencies like Bitcoin, Ethereum, Litecoin and Shiba Inu. The purchase of luxury products through cryptocurrencies is a milestone event for digital assets like Shiba Inu. 

@crypto_birb, a leading crypto analyst and trader, observed a falling wedge pattern in the Bitcoin price chart. Confirmation of a breakout will occur on a break above $44,800 which would be, “a bullish game-changer for investors.”

BTCUSD Price Chart

BTCUSD Price Chart

@IAmCryptoWolf maintains $10,000 as a conservative target for Ethereum, and argues the six-month ascending triangle leads to a 287% expansion. We are now in a fifteen-month ascending triangle consolidation. 
ETHUSD Price Chart

ETHUSD Price Chart

Author

Ekta Mourya

Ekta Mourya

FXStreet

Ekta Mourya has extensive experience in fundamental and on-chain analysis, particularly focused on impact of macroeconomics and central bank policies on cryptocurrencies.

More from Ekta Mourya
Share:

Editor's Picks

Official Trump Price Forecast: TRUMP hits record low amid mounting selling pressure

Official Trump hovers around $1.2500, taking a breather after a 20% drop the previous day. TRUMP token’s decline aligns with Republicans' defeat in the US midterms. Positional buildup in TRUMP derivatives suggests a more bearish bias among traders, while the technical outlook reaffirms the potential for further downside as selling pressure persists.

Ripple and Stellar outlook: XRP and XLM extend recovery as bears lose steam

Ripple and Stellar extend their recovery as bearish pressure begins to ease for both altcoins. XRP trades above $1.30 after breaking above the upper trendline of a falling channel pattern, while XLM holds above $0.168 and approaches resistance at $0.173. Meanwhile, improving derivatives metrics and strengthening momentum indicators hint at a potential for further recovery.

Dogecoin Price Forecast: Rebound gains traction as bulls target key resistance trendline

Dogecoin shows signs of recovery, hovering above $0.0770 after two consecutive days of gains. The meme coin gains traction despite muted appeal from institutional investors and declining Open Interest. The technical outlook for DOGE suggests an upside bias as the recovery gains traction, hinting at a potential bullish breakout of a key resistance trendline on the four-hour chart.

US Democrats plan new Crypto Market Structure bill after midterm wins

House Democrats are reportedly discussing plans to introduce a broader crypto market structure bill in the next Congress, potentially reviving provisions they unsuccessfully sought to include in the Digital Asset Market Clarity Act.

Bitcoin: Binance security breach and hawkish Fed push BTC lower
Bitcoin (BTC) continues to weaken this week, down more than 3% and heading for its fourth straight weekly loss. The largest cryptocurrency by market capitalization is facing a bearish outlook, fueled by a hawkish Federal Reserve (Fed) outlook at the October meeting and a reported $6.3 billion hack at Binance, which is driving risk aversion and triggering heavy liquidations.