|

Luxury fashion brand Gucci to accept Bitcoin, Ethereum, Litecoin and Shiba Inu as payment

  • Gucci, a luxury fashion giant, announced plans to extend a crypto payment pilot to all its directly-operated North America stores. 
  • Major validation by a luxury fashion brand is considered a bullish event for the cryptocurrency market. 
  • Bitcoin, Ethereum, Litecoin and Shiba Inu prices have recovered from the recent pullback as investor sentiment improves. 

In a pro-crypto move, high-end Italian fashion brand Gucci has revealed plans to accept payment in ten cryptocurrencies and five stablecoins. The fashion giant plans to extend its services to 111 stores in North America. 

Luxury brand accepts Bitcoin, Ethereum, Litecoin and Shiba Inu payments

Gucci, a high-end Italian fashion label, will start accepting Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin and five stablecoins as payment across its directly managed stores in North America. 

The luxury fashion giant’s acceptance of cryptocurrencies is part of a pilot program across stores directly managed by Gucci. Stores in New York, Los Angeles, Miami, Atlanta and Las Vegas will accept payment in crypto. Customers would receive an email with a QR code to make a payment through a digital asset wallet. 

Gucci has rolled out training for employees in crypto, NFTs and Web3 ahead of adoption across its stores in North America. This is not the fashion giant’s first stint in crypto; Gucci has previously dropped two NFT collections, SUPERGUCCI and Gucci Grail, in 2022. The NFT collections target owners of blue-chip digital asset projects like the Bored Ape Yacht Club and Pudgy Penguins. 

Proponents believe in-store crypto payments across Gucci’s locations could drive the adoption of cryptocurrencies like Bitcoin, Ethereum, Litecoin and Shiba Inu. The purchase of luxury products through cryptocurrencies is a milestone event for digital assets like Shiba Inu. 

@crypto_birb, a leading crypto analyst and trader, observed a falling wedge pattern in the Bitcoin price chart. Confirmation of a breakout will occur on a break above $44,800 which would be, “a bullish game-changer for investors.”

BTCUSD Price Chart

BTCUSD Price Chart

@IAmCryptoWolf maintains $10,000 as a conservative target for Ethereum, and argues the six-month ascending triangle leads to a 287% expansion. We are now in a fifteen-month ascending triangle consolidation. 
ETHUSD Price Chart

ETHUSD Price Chart

Author

Ekta Mourya

Ekta Mourya

FXStreet

Ekta Mourya has extensive experience in fundamental and on-chain analysis, particularly focused on impact of macroeconomics and central bank policies on cryptocurrencies.

More from Ekta Mourya
Share:

Editor's Picks

Why altcoin season isn't coming back — and what stole its capital

If, after two years of being frozen in ice, Katara and Sokka woke you up to the crypto market, it would seem like 100 years have passed. With Bitcoin soaring to record highs just over a year ago, everyone expected a routine altcoin season, where investors take profits from the top crypto to chase higher returns in altcoins.

Bitcoin Weekly Forecast: BTC shrugs off CLARITY Act setback and hawkish Fed

Bitcoin recovers, trading above $78,000 on Friday, but the 50-week SMA near $78,760 continues to cap its upside. A hawkish Fed outlook, escalating Middle East tensions, and the CLARITY Act's failure to advance in the US Senate could limit BTC upside.

Why Bitcoin's over 30% rebound doesn't mean the bear market cycle is done

BTC has staged a strong recovery after falling to a yearly low of $57,800 in July, gaining nearly 33% and recording two consecutive months of gains in July and August. Is this the start of a new bullish phase, or simply another recovery within a broader bear-market cycle?

Crypto Today: Bitcoin, Ethereum, XRP eye short-term breakout as bulls return

Bitcoin trades higher near $78,000 on Friday as bulls return after early-week macro uncertainty and regulatory headwinds. Ethereum aligns with the broader crypto market’s neutral-to-bullish outlook, holding support above $2,400 and gaining momentum for a short-term breakout at $2,500.

Bitcoin: BTC shrugs off CLARITY Act setback and hawkish Fed
Bitcoin (BTC) price action has remained resilient this week, trading above $78,000 at the time of writing on Friday, heading toward a key resistance zone. Institutional demand shows early signs of weakness, with spot Exchange Traded Funds (ETFs) on track for a second straight week of outflows, with over $420 million recorded through Thursday amid escalating Middle East tensions.