|premium|

Apple Stock Price and Forecast: Three reasons to be cautious on AAPL stock is still in play

  • Apple stock falls nearly 1% in early trading on Wednesday.
  • AAPL had made new highs last week but suffered on Monday.
  • Apple releases quarterly earnings next week on July 27.

Update: Early trading in Apple is proving to be cautious just as we titled this piece. The big tech leader dropping below $145 in the first half an hour of trading as traders turn increasingly cautious ahead of results next week. The MACD looks to have made a bearish crossover and AAPL stock is just sitting on the 9-day moving average currently. Choppy trading likely ahead of the results release. 

Apple shares roared back to life on Tuesday with a gain of over 2% and in the process retook some key technical levels. The move to record highs has been a nice steady uptrend breaking key technical levels identified at FXStreet. The move was triggered by relative underperformance in April and May and by a turnaround in the Nasdaq and big tech stocks. Other FAANG names had made new highs such as Facebook (FB) and Alphabet (GOOGL), but AAPL had lagged behind. Once the key $135 level was broken, the move was able to accelerate due to a lack of resistance and a lack of volume. 

Apple traded up to $150 and stalled. It is funny how often markets stall or target round numbers, and this time was no different. Markets are dominated by human emotions (despite the rise of algorithms), and humans like symmetry and, hence, round numbers. Apple traded up to $150 and then came crashing back. 

Apple key statistics

Market Cap$2.44 trillion
Enterprise Value$2.1 trillion
Price/Earnings (P/E)32

Price/Book

38
Price/Sales9
Gross Margin40%
Net Margin23%
EBITDA$100 billion
Average Wall Street rating and price targetBuy $159

Apple stock forecast

Tuesday's call here at FXStreet – "Tuesday is likely to see a bounce after Monday's sharp fall, and a break of the 9-day moving average would be an opportunity to get long Apple stock again. Just use a stop or some form of risk management as this is not a strong risk-reward trade. Ahead of earnings next week the direction is likely to be choppy. Keep an eye also on the Moving Average Convergence Divergence (MACD) as it appears to be about to crossover, which is a bearish signal."

This worked out well as Apple broke the 9-day moving average and continued higher. So now what, you ask? Earnings next week are still likely to see continued choppiness, so taking a longer-term view is more difficult. News has just hit the wires that Apple will launch a budget 5G phone in early 2022 and appears to be moving all models away from 4G. But until we have some clarity from results, we will take cautious positions if any. 

The trade yesterday worked well, but this was a short-term scalping opportunity. Now the picture is less clear.

1. A gap had been created from Friday to Monday that has now been filled.

2. The Moving Average Convergence Divergence (MACD) indicator remains poised to cross into bearish territory, so keep a close eye on this. 

3. Earnings next week mean the direction will be choppy until then.


Like this article? Help us with some feedback by answering this survey:

Premium

You have reached your limit of 3 free articles for this month.

Start your subscription and get access to all our original articles.

Subscribe to PremiumSign In

Author

Ivan Brian

Ivan Brian

FXStreet

Ivan Brian started his career with AIB Bank in corporate finance and then worked for seven years at Baxter. He started as a macro analyst before becoming Head of Research and then CFO.

More from Ivan Brian
Share:

Editor's Picks

EUR/USD climbs to daily highs near 1.1820

EUR/USD now picks up pace and advances to the area of daily peaks north of the 1.1800 barrier at the end of the week. The pair’s decent move higher comes against the backdrop of a generalised lack of direction in the FX galaxy and the mild offered stance in the US Dollar.

GBP/USD trims losses, retests 1.3460

After briefly challenging its key 200-day SMA near 1.3440, GBP/USD now manages to regain some balance and revisit the 1.3460 zone on Friday. Cable’s pullback comes as the selling pressure on the Greenback gathers traction, reigniting some recovery in the risk-linked space.

Gold flirts with four-week highs past $5,200

Gold extends its rebound, climbing for a third consecutive session and pushing back above the $5,200 mark per troy ounce on Friday. The move higher continues to draw support from lingering geopolitical tensions and the ongoing uncertainty surrounding US trade policy, both of which are keeping safe-haven demand firmly in play.

Bitcoin, Ethereum and Ripple consolidate with short-term cautious bullish bias

Bitcoin, Ethereum and Ripple are consolidating near key technical areas on Friday, showing mild signs of stabilization after recent volatility. BTC holds above $67,000 despite mild losses so far this week, while ETH hovers around $2,000 after a rejection near its upper consolidation boundary. 

Breaking: US and Israel attack Iran, risk aversion to sweep global markets

Early Saturday, United States (US) President Donald Trump announced that the US had begun “major combat operations” in Iran, following Israel’s pre-emptive missile attacks against Tehran.

Starknet unveils strkBTC, shielded Bitcoin transactions on Ethereum Layer 2

Starknet, the Ethereum Layer 2 network developed by StarkWare, today announced strkBTC, a wrapped Bitcoin asset that introduces optional shielding while preserving full DeFi composability.