- Adidas has recently announced a new partnership with Coinbase and Metaverse gaming project The Sandbox.
- The sportswear apparel firm appears to be dabbling in the Metaverse and NFTs.
- SAND token rallied 50% on the Adidas announcement, setting a new all-time high at $8.
The well-known sports apparel company Adidas recently revealed a new partnership with Coinbase, calling it “probably nothing.” The German sportswear giant could be taking one step closer to accepting digital asset payments and an initial step into “metaverse apparel.”
Adidas enters the Metaverse
Adidas announced its partnership with Coinbase on Twitter, adding that it is “probably nothing.” The sportswear giant has revealed little to no details so far, but it appears that the firm has taken a major step forward into the cryptocurrency and blockchain industry.
Speculation has emerged that Adidas could be partnering to enable crypto payments for the sportswear firm, bringing a potential digital asset payment integration to the Adidas ecosystem.
Recently, virtual Metaverse project Sandbox tweeted at Adidas, linking to a 144-parcel Adidas Original space on its platform. Sandbox suggested an arrangement for the two entities to “design their future together.”
SAND, the native cryptocurrency of The Sandbox, rallied after Adidas tweeted that it would be developing an “adiVerse” with the Metaverse platform. The sportswear behemoth even purchased a chunk of land on The Sandbox.
While Adidas could be dabbling in the non-fungible token (NFT) industry, the move would follow its rival Nike, which aims to bring its sneakers in the Metaverse.
Nike intends to sell digital products in the Metaverse, following years of research into tools that could enable the firm to engage in business in the Metaverse. The sports apparel giant secured a patent for “CryptoKicks” back in 2019.
The Sandbox token eyes a 57% ascent
The Sandbox token surged over 600% after Facebook announced its name change to Meta in October. The gaming platform reached a new all-time high on November 24 at $8, as the partnership with Adidas also fueled bullish sentiment for the token.
The Sandbox token broke out of the upper boundary of the ascending parallel channel on the 12-hour chart, putting a 116% rally on the radar, toward $11.76, coinciding with the 161.8% Fibonacci retracement level.
Before SAND is able to reach the optimistic target, resistance will emerge at the 127.2% Fibonacci retracement level at $9.68 as a test for the bulls.
SAND/USDT 12-hour chart
If a sell-off occurs, the first line of defense for SAND is at the 78.6% Fibonacci retracement level at $6.75, then at the topside trend line of the parallel channel at $5.37. Additional support will appear at the 21 twelve-hour Simple Moving Average (SMA) at $4.50.
Note: All information on this page is subject to change. The use of this website constitutes acceptance of our user agreement. Please read our privacy policy and legal disclaimer. Opinions expressed at FXstreet.com are those of the individual authors and do not necessarily represent the opinion of FXstreet.com or its management. Risk Disclosure: Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. The high degree of leverage can work against you as well as for you. Before deciding to invest in foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite. The possibility exists that you could sustain a loss of some or all of your initial investment and therefore you should not invest money that you cannot afford to lose. You should be aware of all the risks associated with foreign exchange trading, and seek advice from an independent financial advisor if you have any doubts.
Recommended Content
Editors’ Picks
WIF price rallies 60% as Dogwifhat’s photo sells as NFT for $4.3 million
Solana meme coin Dogwifhat’s photo was purchased by web3 pioneer Global Coin Research as an NFT. GCR’s purchase likely catalyzed a rally in WIF, with prices increasing 60% on Monday.
Solana-based meme coin SLERF surges more than 3,700% as developer burns $10 million presale tokens
Solana-based tokens have dominated the meme coin narrative with nearly double-digit gains in the past week. A recently launched meme coin project called SLERF is making headlines for the “accidental” burn of nearly 50% of the token’s supply.
XRP price recovery likely catalyzed by upcoming lawsuit deadline and key events for XRP holders
XRP price wiped out its weekly gains over the weekend but managed to stay above $0.62 early on Monday. XRP price begins recovery on Monday as traders anticipate activity in the altcoin with upcoming events.
Crypto AI token rally persists, ignited by NVIDIA AI conference
NVIDIA AI conference, starting on Monday, is considered a key AI event as market participants await the unveiling of the next AI chip, B100. NVIDIA’s influence extends to the mining sector in crypto as its chips are focused on high-performance GPUs.
Bitcoin: Can BTC hit $100,000 without a correction?
Bitcoin (BTC) price shows a slowdown in momentum as it set up a new all-time high of $73,949 on March 13. Considering the massive uptrend that BTC has been experiencing, a short-term correction is nothing to be concerned about.