• Economists expect a marginal decline in US consumer confidence in January. 
  • Covid's ongoing rage, the slow vaccine rollout, and stimulus hiccups could result in a disappointment. 
  • The data is due just 90 minutes after retail sales statistics for December could paint a gloomy picture.

If the approval of vaccines cannot cheer consumers, what can? After the University of Michigan's Consumer Sentiment Index for December was revised down to 80.7, it is hard to see a recovery – and even a minor retreat seems too optimistic. 

The economic calendar is pointing to a small retreat to 80 points, but economists missed the mark in the past two publications and may be overestimating the figure once again.

Source: FXStreet

Why consumers could be even more depressed

There are three additional factors to consider ahead of the release on January 15: 

1) Dire covid situation: Since the latest update to UoM's measure, coronavirus has been spreading rapidly across the US. Hospitalizations have topped the 130,000 milestone, a daily death toll above 4,000 is not uncommon, and cases also continue their ascent. In this environment, it is hard to see improvement. 

2) Slow vaccine rollout: As mentioned earlier, medical staff have been administering immunization since mid-December – but the pace remains sluggish. If optimism about the launch of the campaign failed to cheer consumers, the frustrating pace could push it lower. 

3) Issues with the stimulus package: Outgoing President Donald Trump delayed signing the $900 billion relief package and postponed sending stimulus checks – which would have boosted sentiment. President-elect Joe Biden promised to raise it to $2,000, but that came only after Democrats won control of the Senate – probably too late for surveyors to incorporate into the preliminary report. 

Potential dollar reaction

The greenback is highly sensitive to moves in US Treasury yields. The recent rise in returns has been driving the dollar higher. Will that change if economic figures continue deteriorating? The Federal Reserve has the keys to pushing yields lower by expanding its bond-buying scheme. 

The Fed seemed reluctant to signal any change after Nonfarm Payrolls data showed a loss of jobs. That sent the dollar higher after only a short downside correction. 

Consumer sentiment is released only 90 minutes after Retail Sales figures for December are due out. Without government support and with a raging virus, expenditure dropped in November – the months of Black Friday – and has likely continued declining in December. 

Therefore, Friday's dual publications could deal two blows to the dollar, with consumer confidence having the final word. 

In case UoM's data meet estimates or surprise with a bounce, the dollar could find some buying in the last hours of the week. However, chances are low.


The first read of consumer sentiment in 2021 may disappoint investors looking for an uptick, potentially resulting in a weaker dollar. The timing, just after retail sales data, may result in a higher impact than usual for these forward-looking figures. 

More Five factors moving the US dollar in 2021 and not necessarily to the downside

Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.

If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.

FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.

The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.

Feed news Join Telegram

Recommended Content

Recommended Content

Editors’ Picks

EUR/USD skids to near 1.0550 as risk-on impulse fades, Eurozone data eyed

EUR/USD skids to near 1.0550 as risk-on impulse fades, Eurozone data eyed

The EUR/USD pair has witnessed a minor fall after breaching the early Asian session’s consolidation formed in a narrow range of 1.0579-1.0588 as the risk-off impulse rebounded. The asset has slipped to near 1.0550 and is expected to remain uncertain.


GBP/USD trims the first weekly gain in five near mid-1.2400s ahead of UK Retail Sales

GBP/USD trims the first weekly gain in five near mid-1.2400s ahead of UK Retail Sales

GBP/USD takes offers to renew intraday low near 1.2445, paring the biggest weekly gains in five during Friday’s Asian session. The cable pair cheers broad US dollar weakness the previous day but Brexit headlines join the pre-UK Retail Sales anxiety to weigh on the quote of late.


Gold bulls recapture 200-DMA, more gains likely? Premium

Gold bulls recapture 200-DMA, more gains likely?

Gold Price is headed for the first weekly gain in five weeks this Friday, despite posting small losses, in the wake of a sharp rebound in the US dollar. The dollar recovers its ground even though risk sentiment remains in a fairly better spot, with the S&P 500 futures up 0.65% on the day. 

Gold News

How to trade the next 20% upswing in Binance Coin price

How to trade the next 20% upswing in Binance Coin price

Binance Coin price is on a recovery rally and shows promise of a further uptrend. Adding credence to this run-up is the price inefficiency that is likely to propel BNB higher. Binance Coin price crashed to $205 on May 13 as the crypto markets crumbled due to the LUNA-UST debacle.

Read more

Tesla regains $700 despite cut from S&P 500 ESG Index

Tesla regains $700 despite cut from S&P 500 ESG Index

Tesla's stock slips as it is kicked out of the S&P 500 ESG index. Elon Musk reacts aggressively, calling it a scam. Growth fears dominated and weighed on the overall market mood, leading to a negative close on major Wall Street indices. 

Read more