Brad is VP of Sales at Acuity Trading which offers News Sentiment Analytics to brokers, enabling their clients the opportunity to view news sentiment on FX, Commodities, Indices and Equities in simple, visual forms. He started studying the currency markets as a teenager and started trading the peseta, the hard way, years later. As a retail trader he has followed and studied the evolution of online trading. Over the years, Brad has worked with brokers and financial services technology providers, as a consultant and in sales and marketing. As well, producing various series of videos has helped organisations and traders in terms of marketing and education. Having been involved on all sides, Brad understands the challenges faced by brokers, traders, educators and FinTech providers alike. He spent years in the themed entertainment business, has worked in 7 world's fairs and has spent roughly 1/4 of his life living in Spain.