There were three main EUR-supportive flows that drove EUR/USD beyond what interest-rate differentials would suggest over the past two years, notes Morgan Stanley.

These 3 flows, according to MS, are (1) foreign buying of peripheral bonds, (2) foreign buying of equities, and (3) official sector reserve diversification into EUR.

"We think all three flows are slowing and will continue to do so over coming months, leading EUR to trade more in line with macro fundamentals," MS argues.

And here is what MS thinks will happen as the flows slow..

First, peripheral yields offer little risk adjusted return to foreigners at these valuations. Meanwhile, ECB policies are encouraging European institutions to buy domestic bonds, crowding out foreign investors.

Second, global equity investors are now much closer to historical benchmark allocations to Europe, just as European growth concerns increase. Should domestic economic data trend lower and geopolitical concerns rise, company earnings will deteriorate, weighing on European equities.

Finally, slower reserve accumulation in China and other EMs should weigh on diversification into EUR and other currencies.

"With the EUR’s ‘cushion’ fading, we look for 1.3295 near term and 1.31 in the medium term," MS projects.

e-Institutional Views

In line with this view, MS maintains a short EUR/USD position as a short-term trade recommendation from 1.3600, with a revised stop at 1.3500, and a target at 1.31. MS holds a similar position in its medium-term portfolio from around the same entry (1.3620), with a revised stop at 1.3560 and a target at 1.31.

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