The forex landscape is constantly growing, and for brokers, it’s important to continue evolving your reporting services for clients to continue to stand out ahead of your market competitors.
With global turnover in foreign exchange (FX) markets reaching a total of $7.5 trillion per day, currency trading has surpassed global gross domestic product by as much as 30 times. The key strength of the market comes from its accessibility and leading brokerages can enjoy a significant portion of user traffic and the financial rewards that come with it.
Significant volumes of turnover invariably mean that FX has become a fiercely competitive ecosystem for brokers, and this has left different firms seeking to win more clients by out-innovating their rivals.
In a marketplace densely populated by approximately 7,000 FX brokers globally, no firms can afford to rest on their laurels.
For ambitious brokers, it’s essential to explore how to optimize your suite of services in a way that helps your target audience enjoy a seamless experience in a way that fosters brand loyalty and satisfaction.
Fortunately, there are plenty of technologies that have the power to help you win more clients and are rightly positioned as a leading resource to support their trading activity. Let’s explore some of your more actionable options for boosting operations to position your brokerage ahead of your competitors:
Optimizing Your Reports Structure
In the vast majority of competitive industries, it’s imperative for brands to provide a stronger customer experience than their competitors. This can often become a leading factor in helping clients to achieve their FX goals in a frictionless manner.
This is perhaps more true in the world of FX than in any other industry due to the difficulty that many investors have in reaching their goals. While retail investors don’t have a particularly large stake in the overall FX market, accounting for around 5.5% of all traders, statistics suggest that the majority of these investors run up significant losses on their trades on average.
In an industry that’s unforgiving to many retail investors, it’s essential that brokers work to achieve a level of agility and insight that can help to provide all clients with the best possible market opportunities–regardless of whether they’re retail or institutional investors.
Offering stronger reporting tools is vital in helping clients to ramp up the quality of their trades and to improve their market decisions. Factors that can help traders understand how their most successful trades were discovered, what mistakes are continually being made, and where their profits are really coming from.
Better reporting tools can also pave the way for ambitious brokers to become a better trading resource than their rivals, helping clients steer clear of third-party tools that add another point of friction to their existing processes.
Removing the barriers between traders and their insights in imperative for all forex brokers, and booting the quality of your reporting insights is the best way to build on a positive user experience for traders of all competencies.
Out-Innovating Your Rivals
MetaQuotes have sought to introduce powerful new trading tools for brokers around the world. In a recent update to the reporting tools available for its MetaTrader 5 platform, brokers can now benefit from a far more extensive range of insights.
The update has helped to pave the way for a fresh statistics platform within its MetaTrader 5 terminal, and traders will be able to benefit from bespoke reporting and analytical tools that can shape their approach and pave the way for improved processes–all without the need for leaving their broker’s platform to gain third party advice.
Packed with incisive features like a dedicated Summary page, Profit & Loss insights, and an emphasis on historical data that can help to identify key patterns across different areas of a client’s trading history, the new update can help to foster more successful trading patterns for all users.
With more powerful insights, clients can analyze their performance on a more forensic level and make improvements on different areas of their trading strategy, whether they’re lagging in terms of copy trading, algorithmic trading, or manual trading, these insights can help to get to the bottom of their performance and make measured adjustments to generate stronger results.
The new reporting insights mean that different trading patterns can be broken down by the type of trade, various performances based on different symbols, and how certain trading pairs are performing in comparison to others.
Given that the high volume of FX trader losses are well documented throughout the industry, the availability of powerful reporting tools is a major draw for users who are conscious of maximizing their potential to turn a profit.
The availability of end-to-end filters can also help traders zoom in on certain areas of their performance across tabs. This means that a client can adopt a holistic view of their JPY/USD trades and contrast them with CHF/USD to better understand their decision processes.
Winning New Client Appeal
The adoption of new reporting tools can bring countless benefits to brokers as well as their respective client bases. The ability to utilize data-driven reports for a free and valuable source of trading insight may pay dividends to users who are eager to continue learning and improving the quality of their decisions.
Effective reporting insights can help brokers ramp up their client-focused offerings and provide clients with a means of accessing the information they need without having to rely on potentially harmful third parties for a cutting-edge perspective.
As the technology to support reporting tools continues to grow, brokers have more opportunities to provide their users with the chance to buck trends in an industry that’s notoriously difficult to crack. By accommodating better reporting within your platform, you can pave the way for stronger client satisfaction while providing them with a better chance for success.
All views and opinions expressed in this article are the opinions of the author and not FXStreet. Trading cryptocurrencies or related products involves risk. This is not an endorsement to invest in or trade any of the cryptocurrencies, stocks or companies mentioned in this article.