Share buybacks and dividend pay-outs are both ways that a company can return money to its shareholders. This should happen when a business has generated more cash than it can reasonably invest back into the company, or if there are no obvious acquisition targets.

For a long time, dividends were the main way that shareholders were rewarded for their loyalty. Successful companies put aside a proportion of their profits to pay out a dividend on a regular basis, typically biannually. This encouraged investors to buy and hold shares in the company.

An increase in the dividend was obviously positive, while a dividend cut would indicate a company’s lack of confidence in its future performance. Once you received your dividend cheque and paid any tax owing, you were free to do what you liked with it.

Some companies were lauded for paying high and regular dividends. Lloyds Banking Group, for example, would regularly pay out dividends of over 30 pence per share each year, making it a favorite amongst the boring old value stocks.

This came to a sudden halt as the financial crisis hit in 2008. It took the bank seven years before it was profitable enough to restart dividend payments which last year amounted to just 1.24 pence per share, a long way short of its glory years.

The perks of share buybacks

In contrast to dividend payments, which adhere to a strict timetable, a company can announce a share buyback at any time. The company will spend money, sometimes borrowed, to buy back its own shares. This reduces the number of shares in circulation, which instantly increases the earnings per share ratio and makes the stock more attractive, boosting the value of existing shares. This is good news for shareholders and great news for those company executives who have bonuses and option schemes linked to share price performance.

Extra flexibility

Buybacks are more flexible than dividends when it comes to getting money to shareholders. Buybacks have no specified timeframe, so they can be slowed down if market conditions deteriorate. Also, buybacks are subject to capital gains tax which is only payable once an investor sells their shares.

Less taxation

2 of 3 With dividends, investors must pay income taxes once the dividend is received. A dividend-paying company doesn’t have to pay a dividend. But if an organization decides not to, or even reduces its dividend, then this reflects badly on the company. It’s common for the shares to get sold off sharply by investors. In contrast, the initial announcement of a buyback is viewed as an unexpected bonus.

The disadvantages of share buybacks

There remain, however, concerns around buybacks, and some observers aren’t happy that they are favoured by many executives over dividends.

Debt and productivity

Stock buybacks don’t contribute to a firm’s productivity. This is particularly the case when a company borrows to fund the buyback rather than using cash earned on its activities.

It’s true that borrowing costs are lower than they have ever been, so it makes sense to borrow money to invest in new plant and machinery or R&D, which can all contribute to future sales and profitability. But taking on debt to fund buybacks doesn’t generate additional revenue, while interest on the debt is a liability on the balance sheet.

A bad investment?

Even when a buyback is paid for out of cash there’s often a question mark over why executives choose to take this route. Spare cash could go into corporate expansion, staff training, new equipment, paying down debt, or acquiring a competitor. Some have argued that if the corporate executives really can’t find a way to reinvest spare money into the business, then maybe they should be replaced.

After all, the company must be successful to make the cash in the first place, so using that money to expand the business would make sense. There have been suggestions that executives choose stock buybacks as so much of their compensation is linked to a higher share price.

False positives

In addition, any increase in the share price following the announcement of a buyback tends to benefit short-term speculators rather than those investors looking for longer-term value. The boost in the stock’s price sends a false signal that the company is thriving. But this is simply due to financial engineering rather than organic growth.

Should buybacks be this popular?

The counterargument is that investors like stock buybacks and that boosting shareholder value is the responsible thing for executives to do. At the end of the day, not 3 of 3 all reinvestment is a good thing, as poor management can lead to poor investment decisions.

Consequently, returning money to loyal stockholders can be the right thing to do. But many believe that raising the dividend is the best way to do this. This is because dividends reward long-term investors in a way that buybacks don’t. It also gives them a cheque which they can spend how they like.

How has the pandemic affected buybacks?

For obvious reasons, share buybacks fell in popularity as the pandemic hit. Some companies made the decision to halt share repurchases, but others had no choice. The US Federal Reserve barred major US financial institutions from both buybacks and dividend pay-outs – a restriction that was lifted earlier this summer.

Who is using buybacks the most?

Since then, buybacks have increased and are now back to pre-pandemic levels. It is the US tech giants which dominate when it comes to buybacks. According to an analysis by S&P, the tech sector accounted for $56.4 billion of buybacks, representing 36.1% of all stock repurchases in the first quarter of 2021.

1. Apple

Apple topped this list, buying back $18.8 billion of stock alone in the first three months of 2021. Earlier in 2021, Apple and Alphabet said they would return $90 billion and $50 billion to their shareholders, respectively.

2. Microsoft

In September last year, Microsoft said it would buy back $60 billion worth of its shares, its biggest-ever offer, with no end date and the option to terminate at any time. Microsoft’s news came soon after two Democrat senators announced that they were pushing for additional tax on buybacks while launching a ‘Stock Buyback Accountability Act’ which is designed to help workers rather than enrich stockholders.

Ultimately, while buybacks typically give a company’s shares a short-term boost, long-term value comes from a company’s financial stability, along with its ability to achieve growth and make money. Discovering which businesses are good at this while their shares are reasonably priced is the secret sauce for successful investing.


Financial spread trading comes with a high risk of losing money rapidly due to leverage. You should consider whether you can afford to take the high risk of losing your money.

Editors’ Picks

EUR/USD extends slide toward 1.1800 on renewed USD strength

EUR/USD extends slide toward 1.1800 on renewed USD strength

EUR/USD extends its daily slide and trades at a fresh weekly low below 1.1850 in the second half of the day on Tuesday. Renewed US Dollar strength, combined with a softer risk tone keep the pair undermined alongside downbeat German ZEW sentiment readings for February. 

GBP/USD falls below 1.3550, pressured by weak UK jobs report

GBP/USD falls below 1.3550, pressured by weak UK jobs report

GBP/USD remains under heavy bearish pressure and falls toward 1.3500 on Tuesday. The UK employment data highlighted worsening labor market conditions, bolstering bets for a BoE interest rate cut next month and making it difficult for Pound Sterling to stay resilient against its peers.

USD/JPY is looking for direction around 153.00 with key US data in focus

USD/JPY is looking for direction around 153.00 with key US data in focus

USD/JPY reversal from 153.70 has been contained above 152.70 on Tuesday. Major currencies are trading within narrow ranges amid thin trading volumes. Investors await the release of the US GDP and PCE Inflation figures to make decisions.


Editors’ Picks

EUR/USD extends slide toward 1.1800 on renewed USD strength

EUR/USD extends slide toward 1.1800 on renewed USD strength

EUR/USD extends its daily slide and trades at a fresh weekly low below 1.1850 in the second half of the day on Tuesday. Renewed US Dollar strength, combined with a softer risk tone keep the pair undermined alongside downbeat German ZEW sentiment readings for February. 

GBP/USD falls below 1.3550, pressured by weak UK jobs report

GBP/USD falls below 1.3550, pressured by weak UK jobs report

GBP/USD remains under heavy bearish pressure and falls toward 1.3500 on Tuesday. The UK employment data highlighted worsening labor market conditions, bolstering bets for a BoE interest rate cut next month and making it difficult for Pound Sterling to stay resilient against its peers.

Gold recovers modestly, stays deep in red below $4,950

Gold recovers modestly, stays deep in red below $4,950

Gold (XAU/USD) stages a rebound but remains deep in negative territory below $4,950 after touching its weakest level in over a week near $4,850 earlier in the day. Renewed US Dollar strength makes it difficult for XAU/USD to gather recovery momentum despite the risk-averse market atmosphere.

Crypto Today: Bitcoin, Ethereum, XRP upside looks limited amid deteriorating retail demand

Crypto Today: Bitcoin, Ethereum, XRP upside looks limited amid deteriorating retail demand

The cryptocurrency market extends weakness with major coins including Bitcoin (BTC), Ethereum (ETH) and Ripple (XRP) trading in sideways price action at the time of writing on Tuesday.

UK jobs market weakens, bolstering rate cut hopes

UK jobs market weakens, bolstering rate cut hopes

In the UK, the latest jobs report made for difficult reading. Nonetheless, this represents yet another reminder for the Bank of England that they need to act swiftly given the collapse in inflation expected over the coming months. 

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