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Think bigger, be unapologetic: The empire-building mindset shift

If you are an entrepreneur, the first thing you need to do is stop apologizing for who you are and stop caring too much about what others think of you and of your ideas. We live in a world full of people who play safe, who stay within the guidelines learned in school, and who criticize those who think different than them. If you let their opinions influence your actions and decisions, you may never reach your full potential.

The stress is the same, so go bigger

Here’s a powerful thought: It takes the same amount of stress to worry about a $10,000 problem as it does to worry about a $1 million problem. The difference? The rewards. If you’re going to stress, stress over something worth the effort. Most people spend their lives negotiating against themselves, setting small, "realistic" goals because they fear failure or criticism. But what if you completely change the plan and aim for much bigger outcomes?

School trains us to think small

From a young age, we are trained to think small, to follow the conventional rules, get good grades, and aim for viable career choices. The education system never teaches us how to take risks, how to go after the big financial rewards, how to deal with failures, or how to think beyond conventional limits. So when you start aiming higher, don’t be surprised if people around you will push back. Thinking big is uncomfortable, and it will often lead todisagreementwith those who have settled for less.

Big goals have less competition

Most people aim for modest, "achievable" goals. That’s where the “people traffic” is, crowds of people competing for the same small slice of the business. But if you raise your ambitions and standards and aim for the extraordinary, you’ll find something surprising: There’s far less competition at the top. Thinking big is rare because it’s difficult and it requires higher level of stress tolerance. But once you break through, you’ll realize there’s more opportunity, not less.

What if you made your yearly income in a day?

Here’s a challenge: What if you aimed to make in a day what you typically make in a year? Let’s say that number is $150,000. At first, you may think this is impossible to achieve, but is it? Businesses close million-dollar deals every day. High-ticket sales, investments, and scalable opportunities exist if you’re willing to step into that bigger number space. The only difference between those who do it and those who don’t? Mindset.

Case study: Sarah Blakely – The billionaire who thought bigger

Sarah Blakely, the founder of Spanx, is a great example of what happens when youtake action and think bigger. She started like many other entrepreneurs with just a few thousand dollars and a business idea that most people dismissed. Instead of playing safe, she believed in her product, pushed past several rejection, and refused to let doubt prevent her from taking big steps forward. Today, she’s a billionaire. Her success wasn’t because she had more resources, it was because she was resourceful and thought big, took unapologetic action, and stopped caring about what other people thought of her.

Must-read book: “The 10X rule” by grant cardone

If you want to change your mindset and start aiming higher, the book The 10X Rule from entrepreneur Grant Cardone is an excellent resource to start with. The book basic idea is the following. Most people underestimate how much effort, risk, and ambition it takes to succeed. If you want to lead your industry, you need to think 10 times bigger and take 10 times more action.

Raise your standards and don’t negotiate against yourself

If you want to achieve big results, you need to be unapologetically bold and never look back regardless of your failures. Stop seeking approval. Stop playing small. The market rewards those who are unafraid to think beyond the conventional limits. So,try asking yourself:

Are you negotiating against yourself?

Are you setting goals based on what is defined as realistic or what’s truly possible?
Are you letting the fear of criticism from people around youpreventing you from taking bold actions?

Remember that you have a choice: think big or stay small. The stress is the same, but the rewards are exponentially different.

Now, what’s your big goal? And what are you going to do next?

Author

Andrea Zanon

Andrea Zanon

Confidente

Andrea Zanon has 20 years of professional experience as a disaster risk management, sustainability, and entrepreneurship specialist. Mr. Zanon has advised international institutions and countries across the Middle East and North Africa. Mr.

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