|

Millennials prefer Bitcoin over gold - Grayscale Investments

  • Bitcoin will become an investment tool of choice.
  • A sustainable demand will push the price to new highs.

Managing director of Grayscale Investments, Michael Sonnenshein, believes that about 21 million investors may be interested in cryptocurrencies. 

The new generation will soon be in control of $68 trillion, and at least part of this amount will be invested in Bitcoin, he said in the interview with Yahoo.Finance.  

While Ross Ulbricht bases his forecasts on chart readings, Sonnenshein points out the price growth will be driven by strong demand amid limited supply. 

Currently, the capital is concentrated in precious metals and fixed income instruments, but the situation will evolve and we should keep an eye at this money, he added. Millennials prefer digital assets rather than gold or bonds, which makes a good case for Bitcoin growth in the long run. 

Notably, expert believes that other digital assets like XRP, Litecoin, Ethereum are also gaining popularity. While an overwhelming majority of investors still prefer Bitcoin, the share of investments in altcoins is growing.

At the time of writing, BTC/USD is changing hands at $7,250, mostly unchanged both on a day-to-day basis and since the beginning of the day. The first digital coin has been sitting in a tight range since the beginning of the week. From a longer-term perspective, Bitcoin needs to move above $9,000 to break the bearish trend and get a chance for a sustainable bullish run.
 

Author

Tanya Abrosimova

Tanya Abrosimova

Independent Analyst

 

More from Tanya Abrosimova
Share:

Editor's Picks

Sui extends sideways action ahead of Grayscale’s GSUI ETF launch

Sui is extending its downtrend for the second consecutive day, trading at 0.95 at the time of writing on Wednesday. The Layer-1 token is down over 16% in February and approximately 34% from the start of the year, aligning with the overall bearish sentiment across the crypto market.

XRP pares losses, targets breakout above $1.50 as ETF demand diminishes

XRP pares losses as bulls target a short-term breakout above $1.50. The MACD upholds a buy signal while the MFI indicator rises above the midline, suggesting a potential bullish shift.

Ghost holding in BlackRock’s IBIT sparks Chinese Bitcoin investment whispers

A new entity identified in BlackRock's quarterly filing for its Bitcoin (BTC) Exchange-Traded Fund (ETF) IBIT has sparked rumors of Chinese investment under the name of Zhang Hui, despite the nationwide ban on the Crypto King. 

Crypto Today: Bitcoin, Ethereum, XRP rebound slightly as technicals signal bullish shift

The cryptocurrency market is showing signs of a gradual recovery, with Bitcoin (BTC), Ethereum (ETH), and Ripple (XRP) all edging higher at the time of writing on Wednesday after the price declines seen a day earlier. 

Bitcoin Price Annual Forecast: BTC holds long-term bullish structure heading into 2026

Bitcoin (BTC) is wrapping up 2025 as one of its most eventful years, defined by unprecedented institutional participation, major regulatory developments, and extreme price volatility.

Bitcoin: BTC bears aren’t done yet

Bitcoin (BTC) price slips below $67,000 at the time of writing on Friday, remaining under pressure and extending losses of nearly 5% so far this week.