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Google Policy Update: BlackRock, Franklin Templeton, VanEck among issuers advertising spot BTC ETF on Google

  • Google has a policy update scheduled for January 29 to allow some crypto products to be advertised.
  • Crypto market speculates that Bitcoin ETF ads could feature as issuers double down on commercials.
  • Financial products that allow investors to trade shares in trusts holding large pools of digital currency qualify for Google’s selection criteria.
Google Policy Update: BlackRock, Franklin Templeton, VanEck among issuers advertising spot BTC ETF on Google
Lockridge OkothLockridge OkothFXStreet

Franklin Templeton, boasting upwards of $1.6 trillion in assets under management (AUM), is now advertising their spot Bitcoin exchange-traded fund (ETF) on Google. Others include BlackRock and VanEck. It comes after a Google policy update, and with these three already taking advantage of the development, more are expected to follow.

Also Read: XRP spot ETF will only come after a futures investment product like its Bitcoin counterpart

Google policy update allows crypto ads see Bitcoin ETF ads on the renowned search engine

Google has a scheduled crypto and related ads policy update on Monday, January 29, an update that will see some digital asset products feature on the search engine’s advertisement board. Bitcoin ETFs are likely to feature, considering the meet the selection criteria.

Google handles approximately 100,000 searches per second, accounting for nearly 90% global population. With such a vast reach Bitcoin ETF awareness is expected to rise significantly. The update to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States” is expected to increase the reach of this class of investment products.

With this calendar event due on Monday, market players in the crypto arena are already anticipating how it could bode well for the industry. Among them, renowned X user Crypto Tony says this is bullish for the industry.

It comes as marketing wars in the cryptocurrency space continue to escalate, with BlackRock, Bitwise, and Hashdesx already having their ad commercials out.

Also Read: Spot Bitcoin ETF filers issue high-quality messaging, marketing wars heat up even before approvals

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Lockridge Okoth

Lockridge is a believer in the transformative power of crypto and the blockchain industry.

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