Google Policy Update: BlackRock, Franklin Templeton, VanEck among issuers advertising spot BTC ETF on Google
- Google has a policy update scheduled for January 29 to allow some crypto products to be advertised.
- Crypto market speculates that Bitcoin ETF ads could feature as issuers double down on commercials.
- Financial products that allow investors to trade shares in trusts holding large pools of digital currency qualify for Google’s selection criteria.
Franklin Templeton, boasting upwards of $1.6 trillion in assets under management (AUM), is now advertising their spot Bitcoin exchange-traded fund (ETF) on Google. Others include BlackRock and VanEck. It comes after a Google policy update, and with these three already taking advantage of the development, more are expected to follow.
JUST IN: VanEck and BlackRock Spot #Bitcoin ETF ads are now live on Google pic.twitter.com/HCQuL4HCku
— BlockNews.com (@blocknewsdotcom) January 29, 2024
Other crypto-related products that meet the update's selection criteria should be rushing to similar advertising opportunities. This could have an enormous effect on the Bitcoin reach as well as the industry as a whole.
Also Read: XRP spot ETF will only come after a futures investment product like its Bitcoin counterpart
Google policy update allows crypto ads see Bitcoin ETF ads on the renowned search engine
Google has a scheduled crypto and related ads policy update on Monday, January 29, an update that will see some digital asset products feature on the search engine’s advertisement board. Bitcoin ETFs are likely to feature, considering the meet the selection criteria.
Google to start allowing #Bitcoin ETF ads in 4 days — effective from 29th of January. pic.twitter.com/milikbK3mz
— Bitcoin Archive (@BTC_Archive) January 25, 2024
Google handles approximately 100,000 searches per second, accounting for nearly 90% global population. With such a vast reach Bitcoin ETF awareness is expected to rise significantly. The update to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States” is expected to increase the reach of this class of investment products.
With this calendar event due on Monday, market players in the crypto arena are already anticipating how it could bode well for the industry. Among them, renowned X user Crypto Tony says this is bullish for the industry.
BIG NEWS
— Ash Crypto (@Ashcryptoreal) January 26, 2024
GOOGLE WILL ALLOW #BITCOIN
AND CRYPTO ETF ADS FROM 29TH
JANUARY 2024.
BULLISH
It comes as marketing wars in the cryptocurrency space continue to escalate, with BlackRock, Bitwise, and Hashdesx already having their ad commercials out.
BlackRock's Bitcoin ETF ads target older, conservative individuals, avoiding complicated terms and focusing on executives.#BitcoinEFT #BitcoinETF #Bitcoin #BitcoinETFs pic.twitter.com/nEm2MwfCUc
— Elif Anderson (@ElifAndersonn) January 15, 2024
Also Read: Spot Bitcoin ETF filers issue high-quality messaging, marketing wars heat up even before approvals
Author
Lockridge Okoth
FXStreet
Lockridge is a believer in the transformative power of crypto and the blockchain industry.
