Apple (AAPL) Stock News and Forecast: Why is Apple stock falling?


  • Apple stock collapses on Friday on App Store headwinds.
  • AAPL falls over 3% to $148.97 on EPIC Games ruling.
  • US Judge hits stock on ruling in Epic Games saga.

Apple stock fell on Friday, quite sharply, given the recent strength in the stock. Apple had hit all-time highs in the earlier part of the week, but a ruling from a US judge on Friday appears to be the catalyst for sending the shares tumbling. US District Judge Yvonne Gonzalez Rogers ruled in the case. The ruling will mean Apple has to likely allow app developers to use alternative payment systems, but the ruling does not push Apple to allow app developers to use their own payment systems and the ruling also allows Apple to still charge commission on its own payments systems, according to Reuters. Epic Games said it would appeal the ruling with Epic CEO Judith Faulkner saying the ruling "isn't a win for developers or [the] consumer."

The ruling potentially opens up further challenges rather than putting any issues to bed. Match Group CEO Shar Dubey said, "Apple and Google's monopolistic practices will only end when we bring our laws into the digital age, as South Korea did last week."-Reuters. The judge said, "Apple is not an antitrust monopolist in the submarket for mobile gaming transactions" but that "Apple's conduct in enforcing anti-steering restrictions is anti-competitive." The judge also awarded Apple damages equal to 30% of the revenue that EPIC Games collected from users in the Fortnite app on IOS through Epic direct payment since August 2020, according to Reuters. Apple says it "remains committed to ensuring the app store is a safe and trusted marketplace that supports a thriving developer community

Apple 15 min chart

Apple key statistics

Market Cap $2.5 trillion
Enterprise Value $2.3 trillion
Price/Earnings (P/E) 29

Price/Book

38
Price/Sales 9
Gross Margin 41%
Net Margin 25%
EBITDA $112 billion
52 week low $103.10
52 week high $151.68
Average Wall Street rating and price target

Buy $166.7

 

Apple stock forecast

We now have three days of losses in a row for Apple stock, which has occurred just after the stock made all-time highs on Tuesday last week. The move though has been sharp and taken Apple back into a strong support zone in volume terms. As we can see from the daily chart below, there is a lot of volume around the $146 to $148 area, and this will likely provide some support. We see from here until $144.50 as a bounce zone or a potential buy-the-dip zone with a stop just under $144.50. Breaking $144.50 brings Apple into a light volume zone, meaning a break will likely accelerate to $134.

Now FXStreet is neutral on the stock but as mentioned traders can try buying dips in this zone. The view turns bullish if Apple breaks above $154. We turn bearish on a break of $144.50.

Share: Feed news

Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.

If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.

FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.

The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.

Recommended content


Recommended content

Editors’ Picks

EUR/USD clings to daily gains above 1.0650

EUR/USD clings to daily gains above 1.0650

EUR/USD gained traction and turned positive on the day above 1.0650. The improvement seen in risk mood following the earlier flight to safety weighs on the US Dollar ahead of the weekend and helps the pair push higher.

EUR/USD News

GBP/USD recovers toward 1.2450 after UK Retail Sales data

GBP/USD recovers toward 1.2450 after UK Retail Sales data

GBP/USD reversed its direction and advanced to the 1.2450 area after touching a fresh multi-month low below 1.2400 in the Asian session. The positive shift seen in risk mood on easing fears over a deepening Iran-Israel conflict supports the pair.

GBP/USD News

Gold holds steady at around $2,380 following earlier spike

Gold holds steady at around $2,380 following earlier spike

Gold stabilized near $2,380 after spiking above $2,400 with the immediate reaction to reports of Israel striking Iran. Meanwhile, the pullback seen in the US Treasury bond yields helps XAU/USD hold its ground.

Gold News

Bitcoin Weekly Forecast: BTC post-halving rally could be partially priced in Premium

Bitcoin Weekly Forecast: BTC post-halving rally could be partially priced in

Bitcoin price shows no signs of directional bias while it holds above  $60,000. The fourth BTC halving is partially priced in, according to Deutsche Bank’s research. 

Read more

Week ahead – US GDP and BoJ decision on top of next week’s agenda

Week ahead – US GDP and BoJ decision on top of next week’s agenda

US GDP, core PCE and PMIs the next tests for the Dollar. Investors await BoJ for guidance about next rate hike. EU and UK PMIs, as well as Australian CPIs also on tap.

Read more

Forex MAJORS

Cryptocurrencies

Signatures