At FXSTREET we're looking for a PRODUCT MARKETING SPECIALIST to help us take the company to the next level. We want to develop the extremely talented people in our team, scale the company culture and evangelize how talented people can make a difference for organizations. We are looking for a PRODUCT MARKETING SPECIALIST who will be responsible for the development of sales for our new B2C business line. You will work on developing new sales strategies and analyze which ones will make you an important part of our Growth.
Duties
Define the strategy for scalable paid media campaigns (SEM, social, display, retargeting, mobile and video), SEO, affiliate marketing, engagement and activation marketing (lifecycle marketing and promotional campaigns) Drive product awareness via content marketing, social media and influencer outreach Track and optimize KPIs and lead performance improvements Define segmentation and merchandising: full funnel marketing approach addressing highly targeted audiences in the delivery of unique and relevant messaging Definition and roll-out of conversion optimization initiatives across pricing, product, site UX and ad copy testing
Skills & Desired Background
Hard skills: Good knowledge in defining strategies for scalable paid media campaigns (SEM, social, display, retargeting, mobile and video), SEO, affiliate marketing, engagement and activation marketing (lifecycle marketing and promotional campaigns) Demonstrable experience in setting, tracking and optimizing Digital Marketing KPIs Demonstrable Experience in product segmentation and merchandising: full funnel marketing on-line approach Professional experience in definition and roll-out of conversion optimization initiatives across pricing, product, site UX and ad copy testing Solid understanding of how to roll out successful campaigns Experience using tools like AdManager, FacebookAds, GoogleAds Professional experience in B2C Sales at a SaaS-based company would be an asset
Soft Skills: Goal oriented, determined and self-motivated Proactive and energetic Good at analytical and strategic thinking Market-surveillance oriented and able to detect new market trends Fan of self-development Communication and writing skills Tolerance for ambiguity and error would be an asset
About FXStreet
FXStreet is the leading website in the retail Forex information business. It offers information and news about the forex and cryptocurrencies markets, covering information worldwide 24 hours a day, seven days a week.
Job Conditions
Remote work Fixed term labour contract Full time work: 9:00 - 18:00 (with Flex time shift) Job benefits: Medical Insurance / T. Restaurant / Commuting ticket / Kindergarden check Year-end Bonus Regular training in various forms: talks, roleplays, events, book club High growth, multicultural and friendly environment