Trump media plans $3b crypto push amid market boom

Trump Media & Technology Group is preparing a massive $3 billion fundraising round to invest heavily in cryptocurrencies like Bitcoin, signaling deeper ties between the Trump family and the digital asset world.

Trump Media & Technology Group (TMTG), the company behind Truth Social and linked closely to Donald Trump’s family, is reportedly planning to raise $3 billion to invest in cryptocurrencies such as Bitcoin. The plan includes $2 billion from new equity and $1 billion through a convertible bond, according to sources familiar with the move.

The announcement could align with a major crypto event in Las Vegas, where high-profile figures like Vice President JD Vance, Donald Trump Jr., Eric Trump, and crypto advisor David Sacks are expected to attend. While TMTG denied the credibility of the Financial Times' sources, they did not provide any further comment.

This development underscores Trump’s growing commitment to making the U.S. a global crypto leader, a stance that has raised ethical questions given his family's direct financial involvement in the space. The company has drawn comparisons to MicroStrategy, which used a similar strategy of leveraging capital to accumulate large amounts of Bitcoin.

TMTG’s shares closed last week at $25.72, giving it a market cap close to $6 billion. Like MicroStrategy, the media group plans to use at-the-market pricing for its share offering. The increased offering size is reportedly due to high investor interest.

Beyond Bitcoin, the Trump family has launched NFT trading cards, backed memecoins, and invested in ventures like American Bitcoin (a crypto miner) and World Liberty Financial (a stablecoin platform). There are also plans to launch a crypto-focused exchange-traded fund (ETF). Just last week, Trump hosted a private dinner for top investors in his memecoin at his resort near Washington.

The move follows Trump’s decision to transfer his majority stake in TMTG—valued at around $3 billion—into a trust controlled by his son Donald Jr., giving him full control over investment decisions.

The crypto sector has seen rising momentum, with Bitcoin recently surpassing $109,000, and other major deals like Ripple’s $1.25 billion acquisition of prime brokerage Hidden Road. Industry insiders predict a wave of new crypto deals as Trump’s influence over the sector grows.

ClearStreet and BTIG are expected to be among the underwriters for TMTG’s fundraising round. 

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