Under Google’s new policy that went into effect on August 3, advertisers offering cryptocurrency exchange and wallet services are once again allowed to market their products.

Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3.

The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.

Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.

The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue.

Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.

Google’s updated policy also bars crypto ads from linking to websites that host “cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.”

Last month TikTok announced that crypto-based promotional content had been banned as part of a move to stop all financial services and products from being advertised on the platform.

Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”

Cryptos feed

Latest Crypto News


Latest Crypto News & Analysis

Editors’ Picks

Experts say Ripple will win SEC lawsuit, which might propel XRP to new all-time highs

Since XRPArmy and lawyers in the crypto ecosystem consider the US Securities & and Exchange Commission’s (SEC) move to pull documents out of public view as evidence that the case is coming to a close, a Ripple win appears more likely.

More Ripple news

Bitcoin Weekly Forecast: BTC must hold $45K to target new all-time highs

Bitcoin price is on a rollercoaster ride as it crashed violently on September 7, consolidated for a few days after that and went on an uptrend to undo the losses. Over the past 24 hours, however, BTC seems to be consolidating for a volatile move without a clear directional bias.

More Bitcoin News

Chiliz price to retrace before CHZ runs up

Chiliz price is stuck in a tight consolidation above a crucial support floor and shows no signs of recovering from this slump. In fact, CHZ might retrace lower before heading on an uptrend.

More Chiliz News

ICX Price Prediction: ICON prepares for 20% descent as bulls fade away

ICON price looks ready for a swift downswing after an explosive run over the past ten days. The crypto markets’ slowdown after the recent run-up makes this bearish scenario a perfect fit. Going forward, investors can expect ICX to head lower and retest stable support barriers.

More Cryptocurrencies News

BEST CRYPTO BROKERS/EXCHANGES



Bitcoin Weekly Forecast: Markets revert to mean, but BTC price remains indecisive

Bitcoin price shows considerable strength after springing from the recent crashes. Still, it is uncertain whether the current bullish impulse will morph into a new uptrend or lead to a more profound decline.

Read the weekly forecast

BTC

ETH

XRP