|

Retail spending is struggling

Adjusting for seasonality and prices, spending excluding energy increased by 0.1% in October compared to September, supported by higher service spending but offset by lower retail consumption. Real spending has generally remained flat throughout 2025, with overall levels unchanged from the beginning of the year.

Service spending increased across most categories in October. While spending in cinemas typically rises during the autumn months, both September and October recorded larger-than-usual increases, in nominal terms and adjusted for inflation. Real consumption also went up in restaurants, bars and hotels, while travel related spending was largely unchanged.

Real retail spending saw a 0.6% decline from September to October. The drop was largely driven by reduced spending on clothing and sporting goods, both nominally and adjusted for inflation. However, increased spending on electronics and household appliances, DIY materials, and jewellery helped offset the decline in retail spending to some extent. Nominal grocery spending is up 2.3% y/y, while food prices have risen 4.5% y/y, suggesting that households continue to adjust their shopping behaviours in response to inflationary pressures.

Overall, real spending growth has been subdued in 2025, as consumers maintain a cautious approach to ongoing consumption. Much of the progress seen in retail spending earlier in the year has been reversed, with spending now approaching levels from the start of 2025. We expect consumption to improve in 2026, supported by real income growth, lower income taxes and an additional boost from the sharp reduction in electricity taxes at the turn of the year.

Download The Full Spending Monitor

Author

Danske Research Team

Danske Research Team

Danske Bank A/S

Research is part of Danske Bank Markets and operate as Danske Bank's research department. The department monitors financial markets and economic trends of relevance to Danske Bank Markets and its clients.

More from Danske Research Team
Share:

Editor's Picks

EUR/USD: US Dollar to remain pressured until uncertainty fog dissipates

Unimpressive European Central Bank left monetary policy unchanged for the fifth consecutive meeting. The United States first-tier employment and inflation data is scheduled for the second week of February. EUR/USD battles to remain afloat above 1.1800, sellers moving to the sidelines.

GBP/USD reclaims 1.3600 and above

GBP/USD reverses two straight days of losses, surpassing the key 1.3600 yardstick on Friday. Cable’s rebound comes as the Greenback slips away from two-week highs in response to some profit-taking mood and speculation of Fed rate cuts. In addition, hawkish comments from the BoE’s Pill are also collaborating with the quid’s improvement.

Gold: Volatility persists in commodity space

After losing more than 8% to end the previous week, Gold remained under heavy selling pressure on Monday and dropped toward $4,400. Although XAU/USD staged a decisive rebound afterward, it failed to stabilize above $5,000. The US economic calendar will feature Nonfarm Payrolls and Consumer Price Index data for January, which could influence the market pricing of the Federal Reserve’s policy outlook and impact Gold’s performance.

Crypto Today: Bitcoin, Ethereum, XRP rebound amid risk-off, $2.6 billion liquidation wave

US NFP and CPI data awaited after Warsh’s nomination as Fed chief. Yen traders lock gaze on Sunday’s snap election. UK and Eurozone Q4 GDP data also on the agenda. China CPI and PPI could reveal more weakness in domestic demand.

Three scenarios for Japanese Yen ahead of snap election

The latest polls point to a dominant win for the ruling bloc at the upcoming Japanese snap election. The larger Sanae Takaichi’s mandate, the more investors fear faster implementation of tax cuts and spending plans. 

XRP rally extends as modest ETF inflows support recovery

Ripple is accelerating its recovery, trading above $1.36 at the time of writing on Friday, as investors adjust their positions following a turbulent week in the broader crypto market. The remittance token is up over 21% from its intraday low of $1.12.