|

Retail spending is struggling

Adjusting for seasonality and prices, spending excluding energy increased by 0.1% in October compared to September, supported by higher service spending but offset by lower retail consumption. Real spending has generally remained flat throughout 2025, with overall levels unchanged from the beginning of the year.

Service spending increased across most categories in October. While spending in cinemas typically rises during the autumn months, both September and October recorded larger-than-usual increases, in nominal terms and adjusted for inflation. Real consumption also went up in restaurants, bars and hotels, while travel related spending was largely unchanged.

Real retail spending saw a 0.6% decline from September to October. The drop was largely driven by reduced spending on clothing and sporting goods, both nominally and adjusted for inflation. However, increased spending on electronics and household appliances, DIY materials, and jewellery helped offset the decline in retail spending to some extent. Nominal grocery spending is up 2.3% y/y, while food prices have risen 4.5% y/y, suggesting that households continue to adjust their shopping behaviours in response to inflationary pressures.

Overall, real spending growth has been subdued in 2025, as consumers maintain a cautious approach to ongoing consumption. Much of the progress seen in retail spending earlier in the year has been reversed, with spending now approaching levels from the start of 2025. We expect consumption to improve in 2026, supported by real income growth, lower income taxes and an additional boost from the sharp reduction in electricity taxes at the turn of the year.

Download The Full Spending Monitor

Author

Danske Research Team

Danske Research Team

Danske Bank A/S

Research is part of Danske Bank Markets and operate as Danske Bank's research department. The department monitors financial markets and economic trends of relevance to Danske Bank Markets and its clients.

More from Danske Research Team
Share:

Markets move fast. We move first.

Orange Juice Newsletter brings you expert driven insights - not headlines. Every day on your inbox.

By subscribing you agree to our Terms and conditions.

Editor's Picks

EUR/USD gathers recovery momentum, trades near 1.1750

Following the correction seen in the second half of the previous week, EUR/USD gathers bullish momentum and trades in positive territory near 1.1750. The US Dollar (USD) struggles to attract buyers and supports the pair as investors await Tuesday's GDP data ahead of the Christmas holiday. 

GBP/USD rises toward 1.3450 on renewed USD weakness

GBP/USD turns north on Monday and avances to the 1.3450 region. The US Dollar (USD) stays on the back foot to begin the new week as investors adjust their positions before tomorrow's third-quarter growth data, helping the pair stretch higher.

Gold extends rally to new record-high above $4,420

Gold extends its rally in the American session on Monday and trades at a new all-time-high above $4,420, gaining nearly 2% on a daily basis. The potential for a re-escalation of the tensions in the Middle East on news of Israel planning to attack Iran allows Gold to capitalize on safe-haven flows.

Top 10 crypto predictions for 2026: Institutional demand and big banks could lift Bitcoin

Bitcoin could hit record highs in 2026, according to Grayscale and top crypto asset managers. Institutional demand and digital-asset treasury companies set to catalyze gains in Bitcoin.

Ten questions that matter going into 2026

2026 may be less about a neat “base case” and more about a regime shift—the market can reprice what matters most (growth, inflation, fiscal, geopolitics, concentration). The biggest trap is false comfort: the same trades can look defensive… right up until they become crowded.

XRP steadies above $1.90 support as fund inflows and retail demand rise

Ripple (XRP) is stable above support at $1.90 at the time of writing on Monday, after several attempts to break above the $2.00 hurdle failed to materialize last week. Meanwhile, institutional interest in the cross-border remittance token has remained steady.