|

Tesla share price slips as margins slip more than expected

Earlier this year the Tesla share price hit its lowest level since August 2020, as a combination of concerns over rising costs, increased competition, and the focus of its CEO Elon Musk on the business saw the shares plunge from peaks of $400 at the start of 2022 to as low as $102 at the start of this year.

We’ve seen a modest recovery since then to just shy of the 200-day SMA which has acted as a barrier to further gains for the moment.

There is no question that Tesla continues to deliver record numbers of new vehicles and looks set to continue to deliver ever higher numbers on a quarterly basis, with the number of Tesla locations rising by 27% to 1,000, but there has been a concern in recent days that its ability to maintain its margins will hamper its ability to drive its future profits growth.

Yesterday the shares finished the day lower after the electric car company announced a further set of price cuts, the sixth such announcement this year.

Last night’s Q1 announcement saw the shares slip back further in after-hours trading as modest misses on revenues and profits, along with a sharp decline in total gross margins weighed on sentiment, making the prospect of a revisit of the March lows at $164 a possibility.

Even though Tesla once again delivered a record quarter for deliveries in Q1, with 422,875, this was only a modest increase on the 405,278 delivered in Q4.

Last night’s Q1 numbers saw that margin number fall further to 19.3%, below expectations of 21.2%, even as profits came in at $0.85c a share, and revenues came in at $23.33bn, a rise of 24% year on year, although down on Q4’s $24.3bn.

The fall to 19.3% in gross margins is a 977bp decline from the same quarter a year ago and could well get worse after Tesla said prices could get changed further in the coming months.

Tesla blamed the reduction in margins on a number of items, including higher raw material, commodity, logistical and warranty costs. Tesla also mentioned the cost of ramping up production of 4680 cells.

Free cash flow also fell sharply, falling to $441m a decline of 80% from the same quarter last year.

At the time of the Q4 numbers CEO Elon Musk expressed confidence that, while the aim for Tesla was to make 1.8m vehicles this year, a figure of 2m was possible.

This doesn’t look particularly likely if the numbers delivered in Q1 is any guide, which might explain why Tesla is starting to cut prices so aggressively so that it can keep its production levels up. 

Since the end of last year Tesla has announced a range of swingeing price cuts across all of its regions, and has continued to do so in recent days, which suggests that the company is now more concerned about demand than they are about margins.

This appears to be being reflected in inventory levels which rose to 15% in Q1 and up from 13% in Q4.

The best-selling car in Q1 has been the Model Y which saw 412,180 sold, while the Model S and X saw 10,695 sales, a fall of nearly 35% from a year ago. 

On the plus side, the Cybertruck is on course to start production this year.

Tesla kept its full-year production target of 1.8m vehicles unchanged.

Author

Michael Hewson MSTA CFTe

Michael Hewson MSTA CFTe

Independent Analyst

Award winning technical analyst, trader and market commentator. In my many years in the business I’ve been passionate about delivering education to retail traders, as well as other financial professionals. Visit my Substack here.

More from Michael Hewson MSTA CFTe
Share:

Markets move fast. We move first.

Orange Juice Newsletter brings you expert driven insights - not headlines. Every day on your inbox.

By subscribing you agree to our Terms and conditions.

Editor's Picks

EUR/USD recovers to 1.1750 region as 2025 draws to a close

Following the bearish action seen in the European session on Wednesday, EUR/USD regains its traction and recovery to the 1.1750 region. Nevertheless, the pair's volatility remains low as trading conditions thin out on the last day of the year.

GBP/USD stays weak near 1.3450 on modest USD recovery

GBP/USD remains under modest beairsh pressure and fluctuates at around 1.3450 on Wednesday. The US Dollar finds fresh demand due to the end-of-the-year position adjustments, weighing on the pair amid the pre-New Year trading lull. 

Gold retreats to $4,300 area, looks to post monthly gains

Gold stays on the back foot on the last day of 2025 and trades near $4,300, possibly pressured by profit-taking and position adjustments. Nevertheless, XAU/USD remains on track to post gains for December and extend its winning streak into a fifth consecutive month.

Bitcoin, Ethereum and XRP prepare for a potential New Year rebound

Bitcoin, Ethereum, and Ripple are holding steady on Wednesday after recording minor gains on the previous day. Technically, Bitcoin could extend gains within a triangle pattern while Ethereum and Ripple face critical overhead resistance. 

Economic outlook 2026-2027 in advanced countries: Solidity test

After a year marked by global economic resilience and ending on a note of optimism, 2026 looks promising and could be a year of solid economic performance. In our baseline scenario, we expect most of the supportive factors at work in 2025 to continue to play a role in 2026.

Crypto market outlook for 2026

Year 2025 was volatile, as crypto often is.  Among positive catalysts were favourable regulatory changes in the U.S., rise of Digital Asset Treasuries (DAT), adoption of AI and tokenization of Real-World-Assets (RWA).