Welcome back to our deep dive series where this time we look at Citigroup (C). This is the first deep dive we have done on a bank or financial institution, and regular readers will notice a different valuation method at play here. Valuing banks is different from more traditional businesses. For most businesses, we analyze future cash flows and discount them to the current value to come up with our fair share price.

Banks are inherently different. This is due to the nature of capital and debt and how those are used. For a traditional company, debt and equity are capital and so can be used to fund or expand the business. For banks though, capital and debt are part and parcel of the business operations. When you deposit money in a bank, that is treated as a debt to you or liability in the bank's financial accounts. However, that debt can also be used to make money. The bank lends multiples of your deposit as mortgages, loans, etc. The difference in interest rates paid on your deposit versus what the bank receives from loans is called Net Interest Income (NII) or Net Interest Margin (NIM) – probably the most important metric for commercial banks.

However, treating deposits as a liability messes up the standard DCF calculation method, so we cannot really use DCF to value a bank or financial company. In this case, we adjust the DCF accordingly, meaning we just take net income forecasts and discount to get a current value. One alternative is to use a dividend discount model, but some banks do not pay dividends, so this can be less than clear.

We still go through the main methods to come up with our fair price. We then add in macroeconomic considerations to determine if this adds to or reduces our fair value price and finally complete the picture with a look at the technical setup. This then leads to our final 12-month price target. We differ slightly from Wall Street in that we adjust our initial fair value price target based on the market cycle, macroeconomic cycle, and technical forecast. This gives a more accurate estimation in our view. We also go through differing scenarios in each valuation model to arrive at the "best fit" based on recent earnings and forecasts.


  1. Company overview and history
  2. Wall Street consensus forecasts
  3. Key valuation rating metrics
  4. Peer value comparison
  5. Macroeconomic backdrop, market cycle and sector analysis
  6. Recent news and earnings
  7. Forecast and valuation
  8. Technical analysis
  9. Executive summary, recommendation and price target

Citigroup – Company overview and history

Citigroup is a huge financial conglomerate that operates in multiple geographic regions across two main divisions: consumer banking and institutional clients. The consumer banking group offers traditional banking products such as retail banking, credit cards, lending services, etc. Ths institutional group is more of an investment bank operation, offering trading and research services to institutional clients as well as trading services across all financial markets – fixed income, foreign exchange and equities. The investment banking division also offers clearing and prime brokerage services.

Also read: Walmart Deep Dive: Hold rating on Walmart, Price target at $121

Citigroup in its current guise is a result of various mergers throughout the 1980s and 1990s. Travelers Group, a diverse financial organization, was acquired in the 1980s, while Salomon Brothers was acquired by Travelers in 1997 and renamed Salomon Smith Barney. This was essentially the investment banking division of today. Salomon Brothers was one of the oldest Wall Street Investment firms and was idolized in the famous Liars Poker book. Finally, in 1998, Travellers and Citicorp merged to form the current Citigroup. Travelers has since been sold off. 

Citi, as it is known, trades under the ticker C on the New York Stock Exchange and has over 2,000 branches across the US, Mexico and Asia. It was originally founded in New York as the City Bank of New York in 1812. 

During the Great Financial Crisis, Citi reportedly received the largest bailout of any US bank under the Troubled Asset Relief Program (TARP). 

As we can see from the table below, Citi makes the majority of its money from its Institutional Group. 

stock market revenue by sector

Source: Refinitiv FXStreet calculations

Investment banking entered a boom phase during the pandemic as stay-at-home traders ensured massive stock market volatility for market makers. Corporate finance deals surged as interest rates were set to zero, and this was most notable in the rise of SPAC deals. According to mergermarket.com, Citi increased its merger deal value by over 138% from 2020 to 2021. However, the table below from the FT shows how fee income across all investment banking is down sharply in 2022 as the investment banking cycle follows its traditional boom-bust model.

top 10 banks

Source: FT.com 

This slowdown in investment banking fees is reflected in C stock price falling 17% so far in 2022, but admittedly that is largely in line with the main indices as the chart below shows.

C stock vs equities

Citi (C) green line versus S&P 500 (orange) and Nasdaq (green), year to date

Over the past five years though, Citi stock performance has hugely lagged both the Nasdaq and the S&P 500. Over this time period, Citi stock is down over 20%, while the benchmark S&P 500 is up over 60%.

C stock vs main indices

Citi (green) versus S&P 500 (orange) and Nasdaq (blue) last 5 years.

Some of this outperformance is due to the influence of big tech, however, Citi has trailed behind its peer group as the lower chart for the past five years again demonstrates.

C stock vs other bank stocks performance

Citi (green), Wells Fargo (blue), Goldman Sachs (purple), JPMorgan (red) and Bank of America (yellow) last 5 years

C stock Wall Street consensus forecasts

Current forecasts have been recently updated as Citi released earnings only one week ago. The current consensus remains bullish with an average price target of $60, which is nearly $10 dollars above the current price. This is a 20% upside from the current share price based on Wall Street's consensus.

Source: Refinitiv

Citi key valuation rating metrics

Market cap: $101 billion

Enterprise value: $580 billion

52-week high: $74.64

52-week low: $43.44

Short interest: 2.60%

YTD performance: -17%

5.year performance: -23%

Dividend yield: 4%

Peer value comparison

For comparison, the average P/E of the S&P 500 is now down to approximately 17.

Source: Refinitiv, TradingView

C stock macroeconomic backdrop, market cycle and sector analysis

Regular readers of our deep dive series will know we focus on the macro background as that determines a so-called stress test of our price target.

There is no point in having a price target that is noticeably bullish if we are in an all-encompassing bear market. Just for clarity, we define several series of bear markets. Bearish market situations will bring all stocks lower but at different speeds and correlations. When those correlations get closer to 1, that is everything goes down together and there is no alpha (outperformance), then that is basically the capitulation phase. A normal bear market phase will see alpha generation as investors focus on company specifics. Nonetheless, bear markets must mean price targets are reduced in the region of 20-40% to take into account overall market conditions. That is why we combine microanalysis with macro and technical overlay to determine our price targets.

By now we are all no doubt aware of we are in a bear market. Inflation is raging, interest rates are surging, and equities are falling. Different sectors and cycles of equity are seeing differing declines. High growth has been hit the hardest as these are long duration and susceptible to changes in interest rates. Value or cash-rich companies have fared well as these are also susceptible to interest rates but will navigate economic slowdowns better.

Citi has multiple conflicting issues. Rising rates should impact favourably its NII or NIM as it is sometimes called. Basically, higher rates mean it earns more from borrowing cheaply from the Fed or interbank market and lending at higher rates to customers. A slowdown in demand for loans increases the possibility of bad debts, and this is especially evident in the housing sector. We do not want a repeat of 2008, so banks have been stress-tested and are now increasing bad debt provisions.

Bear markets are also not good for investment banks. We have shown above that investment banking fee income is down sharply as those frenzied SPAC deals dry up and demand for fixed income issuances and share sales, IPOs and M&A all slow in bear markets and recessions. 

We are making the assumption that we are in or are very close to a US recession. We can use many metrics to determine this, but the US GDP release later this week is likely to determine it. We know already that we are in a bear market, but at what stage are we? The worrying aspect is that earnings growth is only now beginning to slow noticeably. This will likely pick up pace after this quarter and follow through into Q3. This will mean earnings downgrades, which are already picking up speed, will increase further. 

Earnings downgrades will increase, leading the fabled price/earnings (P/E) ratio to decline further for the S&P 500. Price has already declined, making the ratio return to acceptable-looking levels. With earnings coming down, it means the price also needs another leg lower. Otherwise, P/E ratios will rise again, and that is not usual in a recession or bear market.

Also, it does appear the housing market is slowing rapidly with reports of a reduction in bidding wars and price cuts. This should not come as that much of a surprise when we factor in rising rates, affordability ratios blowing out and consumer confidence collapsing. 

All this means that whatever price target we arrive at based on micro factors, discounted cash flows need to be adjusted for the overall market as described above. We will show adjusted DCF and relative valuation models taking these adjustments into consideration.

What all this means for equities on a macro level are lower valuations and lower profits, a bearish combination. Below we show the average price-to-earnings ratio for the S&P 500 going back to the 1980s. The average has come back to 20, but in periods of recession the P/E tends to fluctuate between 10 and 15. 

S&P 500 P/E ratio

Citi recent news and earnings

Citi has recently released its latest quarterly earnings report, which gives us some visibility. The big bank corp beat on the top and bottom lines, EPS was $2.30 versus $1.68 expected, and revenue was $19.64 billion versus $18.3 billion expected. Citi is going to pause its share buyback program due to capital requirements. Citigroup did not pass the most recent bank stress tests with such strong metrics as other banks in the sector. Its current CET1 ratio is just under 12%, and it is pausing dividend hikes and share buybacks to build this to over 13%.

Also readNvidia Stock Deep Dive Analysis: NVDA price target at $205 with strong revenue growth

The current CEO Jane Fraser is not long on the job and looks to be instigating a culture shift within the bank. Commenting this year on Citi's underperformance versus peers that we detailed above, she said "It's not a surprise that we've been outperformed and failed to meet the expectations of our investors."

Warren Buffet has been a notable recent investor as he purchased 55 million shares in Citi, according to SEC filings in Q1. The reasoning is likely tied to the serious underperformance that has plagued C stock over the years and as well as confidence in the new executive team led by the new CEO. Buffet puts serious store into management capability, so his investment is a serious boost for Fraser. It is also a large position and cannot be discounted. 

Citi forecast and valuation

Here is where we get into determining our fair value share price for Citi. We will use a basic DCF as well as a Dividend Discount Model (DDM) and relative valuation and then tweak for macro forecasts as well as technical outlook. 

First, DCF models for banks are complicated by the treatment of debt, so we have simplified it. We have outlined our worst-case provision here with increased bad debt provisions based on a slowing economy. We have also taken into account the current Tier 1 capital adjustment and assumed that this may have to continue again based on a slowing economy in recession. The worst case in our view puts the price at around current levels, $51.66.

Source: Refinitiv, FXStreet calculations

Using a dividend discount model gives a much lower outlook, but we are less confident in dividend models as dividends are variable and can be discontinued. Payout ratios vary largely. Below we use a payout ratio of 30% and elevate it to 40%. Citi's average payout ratio over the past five years is 40%. Usually, a payout ratio above 50% is considered high. 

Source: Refinitiv, FXStreet calculations

Our relative valuation uses Citi's current P/E ratio of just over 6, but if we assume the buyback program resumes later this year or next year that gives some upside to current projections. Citi has paused its buybacks but has reduced its share count aggressively in recent years

Source: Refinitiv, FXStreet calculations

Citi share count

Source: Ycharts, Refinitiv, FXStreet calculations

A continued reduction in the share count drives outperformance, both in terms of EPS and dividends per share, and increases our valuation. 

Based on all this, we currently run with an average price target of $60. Of note, we show below how the P/E ratio has been as high as 14 and averaged nearly 10 over the last ten years. Currently, it is depressed, which is perhaps why Warren Buffet stepped in. Despite usually adjusting our price target lower to account for a bear market and recession, we are leaving it at $60 given the low P/E rating. We believe the low P/E reflects low confidence in the former management team following years of underperformance. This low rating is also reflected, and so has priced in the recession and bear market. Hence we are not adjusting our price target lower. 

Citi stock P/E

Citigroup P/E ratio

Citi technical analysis

C stock forecast could get worse before it gets better. The chart is clearly bearish, but the recent earnings may have formed a potential bottom. Holding above $44 is key for C share price as it defends the recent low in June but also the lows from October 2020. Traditionally rising interest rates tend to favor commercial banks, so long as bad debts are kept relatively controlled. Net interest margin should continue to grow. Holding above $44 allows Citi to move above the volume gap, which would make a move to $60 easier to achieve. $60 is a key level as the 200-day and 50-day moving average currently sit at that level.

Overall, we remain happy with using $60 as a 12-month price target based on the Citi stock chart. Breaking above there would represent a bullish move as that would break the moving averages and the channel. Citi does need to hold above $44, however, which it may see in the short term.

Citi stock chart

Citi (C) chart, weekly

Citi: Executive summary, recommendation and price target

$60 is our 12-month price target, but there may be some further near-term downward pressure despite strong results. However, those strong earnings combined with a new management team we feel should be able to drive the business forward and lead to the market rerating Citi shares higher. This underpins the valuation in our view. Given that $60 is nearly 20% above the current share price, we have a BUY rating on Citi (C) stock. 

Upside risks

  • The economy recovers quickly.
  • Market rerates Citi more quickly than we forecast.

Downside risks

  • Depe recession and bear market mean bad debts rise even more than our pessimistic projection.
  • Buyback not resumed

Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.

If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.

FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.

The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.

Feed news Join Telegram

Recommended content

Recommended content

Editors’ Picks

AUD/USD: Risk-aversion, softer Aussie inflation directs bears to sub-0.6500 zone ahead of US GDP

AUD/USD: Risk-aversion, softer Aussie inflation directs bears to sub-0.6500 zone ahead of US GDP

AUD/USD pares intraday losses around 0.6490, recently bouncing off daily lows, as traders await fresh clues to defend the latest pullback moves. That said, downbeat prints of Australia’s monthly Consumer Price Index (CPI) joined the risk-off mood to weigh on the Aussie pair during early Thursday.


EUR/USD drops back below 0.9700 as yields rebound ahead of US GDP, German inflation

EUR/USD drops back below 0.9700 as yields rebound ahead of US GDP, German inflation

EUR/USD sellers are up and roaring as sour sentiment joins firmer yields to renew the downside during early Thursday, after a day full of surprises and positive performance. Germany’s HICP may not impress pair buyers unless US GDP disappoints.


Gold sees cushion around $1,650 after a corrective move, US GDP buzz

Gold sees cushion around $1,650 after a corrective move, US GDP buzz

Gold price is experiencing a healthy correction in the Tokyo session after witnessing a bumper rally. The precious metal is expected to find significant bids around the immediate cushion of $1,650.00 as the downside bias is not backed by momentum. 

Gold News

Cardano price remains still after Vasil hard fork, what’s next?

Cardano price remains still after Vasil hard fork, what’s next?

Cardano price has remained neutral despite the blockchain undergoing a massive upgrade this week via the Vasil hard fork. This update is multi-faceted and brings a host of improvements to the so-called “Ethereum-killer”, including transaction throughput.

Read more

A week after Japanese yen intervention

A week after Japanese yen intervention

Last Thursday was an incredibly volatile trading session for the USD/JPY. This volatility was largely caused by the Bank of Japan's (BoJ) intervention in the currency markets to defend its depreciating currency, the Japanese Yen. Last week’s move was the first time since 1998 that the BoJ had intervened.

Read more