|

Trump Media set to launch Bitcoin ETF under Truth.Fi

  • President Donald Trump's organization, Trump Media, announced that it would begin issuing ETFs to its customers.
  • The company plans to issue a Bitcoin Plus ETF as part of the new funds.
  • Trump Media will invest up to $250 million in the instruments, held in custody by Charles Schwab.

Trump Media and Technology Group (TMTG) revealed it applied to register trademarks for brand names connected to the upcoming launch of its own exchange-traded funds (ETFs) and separately managed accounts (SMAs), including a Bitcoin Plus ETF and Bitcoin Plus SMA.

Trump team plans to launch Truth.Fi Bitcoin Plus ETF

Trump Media and Technology Group (TMTG), the media venture majority-owned by US President Donald Trump, is planning to launch its own ETFs and SMAs, according to a Thursday press release.

The instruments will contain six major products, which include the Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA and similar products for Made In America and US Energy Independence.

"We're exploring a range of ways to differentiate our products, including strategies related to Bitcoin," said TMTG CEO and Chairman Devin Nunes in the press release.

The investment vehicles will launch under TMTG's upcoming financial services arm, Truth.Fi — which is set to receive up to $250 million that will be under the custody of Charles Schwab.

Furthermore, Trump Media signed an agreement with Yorkville Advisors to act as the Registered Investment Advisor to the instruments once they launch.

The Truth.Fi Bitcoin Plus ETFs will still be subject to approval by the Securities & Exchange Commission (SEC) once filed.

President Trump's administration continues to push for a positive crypto environment in the US. Several government agency heads have already begun exploring various ways to provide regulatory clarity for the crypto industry.

Acting SEC Chair Mark Uyeda launched a crypto task force headed by Hester Peirce. 

The group will focus on establishing proper guidelines for cryptocurrencies while ensuring that current companies meet the proper agency requirements for offering financial services.

Members of the Presidential Working Group are also looking into the feasibility of a Bitcoin strategic reserve, as stated by crypto Czar David Sacks in a press conference on Tuesday.

Author

Michael Ebiekutan

With a deep passion for web3 technology, he's collaborated with industry-leading brands like Mara, ITAK, and FXStreet in delivering groundbreaking reports on web3's transformative potential across diverse sectors. In addi

More from Michael Ebiekutan
Share:

Markets move fast. We move first.

Orange Juice Newsletter brings you expert driven insights - not headlines. Every day on your inbox.

By subscribing you agree to our Terms and conditions.

Editor's Picks

Dogecoin ticks lower as low Open Interest, funding rate weigh on buyers

Dogecoin extends its decline as risk-off sentiment dominates across the crypto market. DOGE’s derivatives market remains weak amid suppressed futures Open Interest and perpetual funding rate.

Crypto Today: Bitcoin, Ethereum, XRP decline as risk-off sentiment escalates

Bitcoin remains under pressure, trading above the $87,000 support at the time of writing on Tuesday. Selling pressure has continued to weigh on the broader cryptocurrency market since Monday, triggering declines across altcoins, including Ethereum and Ripple.

Chainlink risks further losses in early 2026 despite the ecosystem growth

Chainlink (LINK) is down 2% at press time on Tuesday, adding to a nearly 5% decline in December so far. The oracle token risks a negative close for the fourth straight month, potentially signaling a bearish start to 2026. 

Bitcoin retreats as $90,000 rejection, ETF outflows weigh on sentiment

Bitcoin continues to trade lower on Tuesday after failing to break the key $90,000 resistance level the previous day. US-listed spot ETFs record an outflow of $142.90 on Monday, while Strategy Inc. boosts its cash reserves to $2.19 billion.

Orange Juice Newsletter – Smart insights by real people. Every day.

A free newsletter highlighting key market trends to help traders stay a step ahead. Daily insights on the most relevant trading topics, compiled by our experts in an easy-to-read format so you never miss an important move.

Bitcoin: Fed delivers, yet fails to impress BTC traders

Bitcoin (BTC) continues de trade within the recent consolidation phase, hovering around $92,000 at the time of writing on Friday, as investors digest the Federal Reserve’s (Fed) cautious December rate cut and its implications for risk assets.