Sacramento Kings partners with CryptoKaiju to launch crypto-collectibles

Limited edition Kaiju collectible toys will be given throughout the 2019–2020 NBA season.
The team will also launch a blockchain-powered rewards program within its gaming app “Call the Shot.”

Rajarshi Mitra Independent Analyst

In a press release on Oct. 16, NBA basketball team, Sacramento Kings, announced a partnership with CryptoKaiju that creates Ethereum-based Kaiju toys. Limited edition Kaiju collectible toys will be given throughout the 2019–2020 basketball season by the companies. Every collectible toy is pegged to a non-fungible token, meaning that no two are the same. However, only 15 coins will come with a unique experience or prize, such as courtside seats, VIP tours, and signed merchandise, among others.

Sacramento Kings CTO Ryan Montoya said:

“We are thrilled to bring these unique, limited-edition collectibles and immersive experience to our fans. We are always looking for ways to be on the leading-edge of enhancing fan interaction, and this partnership with CryptoKaiju is an exciting opportunity to continue to employ technology that delivers innovative products and content to our fans.”

The collaboration was tagged along with last week's news, where the team announced the launch of a blockchain-powered rewards program within its gaming app Call the Shot. The program will be available in the upcoming season.

The Sacramento Kings became one of the first sports teams to accept Bitcoin (BTC) for its team store after its partnership with major cryptocurrency payment processor BitPay in 2014. Another NBA team Dallas Mavericks started accepting BTC payments for match tickets and merchandise in August 2019

Author

Rajarshi Mitra

Independent Analyst

Rajarshi entered the blockchain space in 2016. He is a blockchain researcher who has worked for Blockgeeks and has done research work for several ICOs. He gets regularly invited to give talks on the blockchain technology and cryptocurrencies.

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