• By partnering with Sorare, Juventus is offering blockchain-based digital collectible cards of its players.
  • Players on Sorare can then use these cards to form five-player teams and compete in leagues and can sell them on the secondary market.

Italian football club Juventus has partnered with Sorare, a blockchain-powered fantasy football startup, to offer blockchain-based digital collectible cards of its players. Having announced the partnership, the Juventus team noted that the first card would be of its star player, Cristiano Ronaldo. A user who goes by the twitter handle “kittypad” became the owner of the first-ever Ronaldo card. 

Sorare CEO, Nicolas Julia, said:

We are very proud to have signed this agreement with such an Italian heavyweight. We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.

According to a Yahoo Finance report, all the cards issued on the Sorare platforms will represent non-fungible tokens (NFTs) based on Ethereum’s ERC-721 standard. These cards are divided into three categories - rare, super rare and unique. While only one “unique” card will be issued per player, there will be ten issued under “super rare” and 100 cards issued under “rare.” Players on Sorare can use these cards to form five-player teams and compete in leagues. Plus, they also have the option of trading these cards on the secondary market. Sorare has already licensed digital collectible cards from 37 different clubs, including the likes of Roma, Napoli, West Ham, Lyon, Atletico Madrid, Porto and Schalke.

This isn’t the first time that Juventus has partnered with a blockchain firm. Back in 2018, Juventus partnered with Socios to launch the “Juventus Official Fan Token.” Using this, fans can interact with the team through a mobile voting platform.


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