Zero is an important number in the psychology driving demand for bullion. There are periods when investors find the argument that gold or silver prices “will never go to zero” compelling.

The 2008 financial crisis and the years immediately following it are the most recent example. The fear of conventional securities and even the fiat dollar becoming worthless was palpable for many in the metals markets. Bullion demand hit record levels.

While demand for gold ETFs and futures contracts has been strong in 2016 and 2017, some investors in the physical market for coins, bars, and rounds seem to have overlooked the modest gains of the past two years and are anxious instead to participate in bull markets elsewhere. If they are worried about anything, it is the possibility of missing out.

Gold and silver’s appeal as a safe haven is in temporary eclipse.

The metals markets are awaiting the moment when investors lose their conviction about ever higher stock prices and once again grapple with the idea that prices do fall.

Indeed, the value of some securities can, and does, fall all the way to zero. Companies miss expectations or fail outright. Bond issuers occasionally default and fiat currencies eventually die. Investors discount risk in the euphoria of a bull market.

In fairness, it is also possible for investors to focus too much on the downside.

Given the Fed’s absolute unwillingness to allow overall asset prices to fall and remain at low levels, the fear driving investors in the years following the Financial Crisis certainly looks now to have been overblown. A more meaningful threat is a devaluation in the purchasing power of the Federal Reserve Note – NOT broad-based declines in nominal asset prices.

The Fed will not allow nominal asset prices to crash, but it won’t guarantee our currency retains value.

The Federal Reserve Note has lost more than 97% of its value in the past 100 years, with an acceleration in this decline since the 1970s. That’s 97% of the way to zero.

We’ll find out in the years ahead whether the historic intervention by central banks around the world cushioned economies from the worst effects.

We continue to hold the minority view. Manipulating markets, printing money and propping up failed banks is a recipe for bigger and more destructive bubbles, not prosperity.

Regardless of how history ultimately judges these markets, now seems like an important moment to remind people that metals will never fail and be valued at zero. Even if it sounds blasé, it is worth repeating; physical gold and silver carry no counter-party risk. A gold coin in your possession will have value regardless of what happens or who breaks a promise.

For investors with a portfolio stuffed full of paper, that means genuine diversification. It is why holding some bullion is always a good idea.

Money Metals Exchange and its staff do not act as personal investment advisors for any specific individual. Nor do we advocate the purchase or sale of any regulated security listed on any exchange for any specific individual. Readers and customers should be aware that, although our track record is excellent, investment markets have inherent risks and there can be no guarantee of future profits. Likewise, our past performance does not assure the same future. You are responsible for your investment decisions, and they should be made in consultation with your own advisors. By purchasing through Money Metals, you understand our company not responsible for any losses caused by your investment decisions, nor do we have any claim to any market gains you may enjoy. This Website is provided “as is,” and Money Metals disclaims all warranties (express or implied) and any and all responsibility or liability for the accuracy, legality, reliability, or availability of any content on the Website.

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