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Retail gone wild: Short squeeze nation returns, and the hedge fund street bleeds

There’s something feral moving beneath the surface of this market—call it memestock déjà vu, call it the second coming of the stimmy horde, but make no mistake: retail is back, and this time, it's not just poking the bear. It's gutting hedge fund shorts with surgical precision.

While the institutional crowd tiptoes through macro minefields—still half-paralyzed by geopolitics, inflation drift, and central bank smoke signals—retail has shifted into full berserker mode. The volume pouring into penny stocks, meme tickers, and sub-dollar trash isn’t just noise—it’s a war drum. And it's rattling every risk model on the Street.

According to Goldman’s flow trackers, hedge funds were net buyers today in size—among the highest clips since January—but not by conviction. This was panic-chasing. A forced hand. Because beneath the melt-up calm, the smart money’s been caught flat-footed again. Short books are hemorrhaging alpha, while retail plows through resistance levels like a Red Bull-fueled battering ram.

The data is jaw-dropping: nearly half of all market volume on Thursday came from penny stocks. Let that sink in. Institutions don’t touch these names. This is pure retail froth, and it’s starting to look more coordinated than chaotic. We’ve seen this movie before—except this time it’s not AMC and GME at center stage, it’s a rotating cast of tickers plucked from the graveyard and resurrected by hype, groupthink, and pre-market gap-ups.

Pre-open volume? Exploding. Sub-dollar tape action? Dominating. And those opening five minutes? A feeding frenzy. You can almost hear the retail crowd yelling, “Gap it, trap it, and gap it again.” It’s momentum trading with a side of vengeance.

And while the permabulls will tell you this is all harmless froth in a rising tide, the reality is far messier. Hedge funds are starting to feel the squeeze—not just figuratively, but literally. Shorts are getting ejected from trades they thought were safe. Beta-neutral books are being dismantled tick by tick. Leverage ratios are quietly shifting behind the scenes. This isn’t just annoying—it’s dangerous. Especially if the unwind snowballs.

Because here’s the thing: retail doesn’t need a reason. It needs a rhythm. And once it finds it, it dances on broken trades like a crowd-surfing banshee. The algos are front-running the front-runners. Price discovery becomes price distortion. And by the time the PM realizes they’re short the day’s next cult stock, it’s already up 60% with a pre-market volume profile that looks like 2021 never ended.

What we’re watching now is a sentiment regime shift—where retail isn’t just participating, it’s dictating the tempo. And if the institutional side keeps underestimating this, they're not just going to miss the upside—they're going to get steamrolled on the downside.

This is no longer about valuation. It’s not even about narrative. It’s about flow. Pure, uncut flow. And right now, it’s retail’s world—we’re all just trading in it.

Author

Stephen Innes

Stephen Innes

SPI Asset Management

With more than 25 years of experience, Stephen has a deep-seated knowledge of G10 and Asian currency markets as well as precious metal and oil markets.

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