The first retail company to accept Ethereum is now launching their own ICO. E-commerce veteran Overstock.com Inc., was also the first major retailer to accept bitcoin. Now their subsidiary tZERO (tØ) has formally announced an initial coin offering (ICO). The company is planning to sell up to 500 million digital tokens via an initial coin offering that will launch next month. If Overstock successfully completes the ICO, it will be the first major public company to achieve this milestone. Overstock considers itself to be pro-freedom, including the freedom of individuals to communicate information about value and scarcity without relying on a medium created through the fiat of unaccountable government mandarins. This was precisely the reason why CEO and founder Patrick Byrne has been an early proponent and adopter of cryptocurrencies.Now with the help of their tZero team, they are looking forward to “creating and launching credible, capable and institutionally scalable blockchain technologies for crypto assets.” This is intended to become the largest ICO of all time, topping the $257 million raised by FileCoin in August. Thanks for watching, invest responsibly, and I’ll see you with more updates next time.
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