- ROKU plunges 27% in Friday premarket despite upbeat EPS numbers.
- Roku stock dropped 10% on Thursday on broadband stock market sell-off.
- Wall Street expected $893 million in Q4 revenue, but the hardware company reported $865 million.
Roku (ROKU) shares plunged as much as 27% in Friday's premarket after earnings and guidance startled the market. Roku already closed down 10% on Thursday before the massive afterhours plunge.
Roku Stock News: Guiding Q1 lower
Yikes! The market did not like Roku missing consensus forecasts by $28 million in revenue. Even more so, it did not like management guiding Q1 net revenue to $720 million. This is well below the Wall Street forecast of $749 million.
It did not seem to matter that Roku heavily surpassed earnings per share expectations of $0.06 with $0.17 reported. Nor did it matter that forecasts of 59.5 million activ accounts was surpassed by 600,000. Worries over the situation in Ukraine likely added to the tumult, and the market was not in the mood for any good information.
Management blamed issues with current global chip shortages and increased prices for freight for its slowdown in Q1. It said it would not pass on higher costs to customers since it is focused on user growth.
"It looks like two important problems have persisted for Roku," said Tom Forte, a managing director at D.A. Davidson, in an interview with Yahoo. "One, the negative impact on TV units being available from a supply chain standpoint. And number two, advertisers who have their own issues with supply chain scaling back their digital advertising spend."
ROKU key statistics
Market Cap | $19 billion |
Price/Earnings | 76 |
Price/Sales | 7 |
Price/Book | 7 |
Enterprise Value | $17 billion |
Operating Margin | 11% |
Profit Margin |
11% |
52-week high | $490.76 |
52-week low | $139.47 |
Short Interest | 5% |
Average Wall Street Rating and Price Target | Buy, $312.64 |
Roku Stock Forecast: Technical analysis draws $101 key support
ROKU stock has had one of the most spectacular falls of the Covid-19 stock bubble era. On July 27, 2021, ROKU traded up to an eye-popping $490.76. When it opens on Friday, ROKU will most likely trade near $105, its price in the premarket at the time of writing. That is a 79% decline.
Those still holding this streaming maven can expect some support at $101, which acted as support back in June 2020. In fact, $101 to $104 offers plenty of historical volume. Below here is less support at $80. This one will have few takers until it makes it above $178. From there, the target is $272.41, which should serve as major resistance.
ROKU 1-day chart
Like this article? Help us with some feedback by answering this survey:
Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.
If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.
FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.
The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.
Recommended content
Editors’ Picks

AUD/USD faces some selling pressure to near 0.6250 amid trade war threat
The AUD/USD pair attracts some sellers to near 0.6245 during the early Asian session on Monday. The US Dollar edges higher amid the fear of a trade war threat. Trump said on Friday he plans to announce reciprocal tariffs on many countries by Monday or Tuesday, without specifying which countries.

EUR/USD: US trade war and Powell’s testimony in the eye of the storm
The EUR/USD pair ends the week trading at around 1.0370, little changed from its previous weekly close of 1.0361. Tensions related to the United States trade war with its major counterparts dominated financial boards in the last few days and will likely remain as the main market mover.

Gold sets new record-high as US yields push lower
Gold touches yet another all-time high, boosted by falling US T-bond yields. Fed Chair Jerome Powell’s testimony, January US inflation data, and political headlines could drive Gold’s action next week. The near-term technical outlook points to overbought conditions for XAU/USD.

Week ahead: Will US CPI be a positive distraction amid Trump’s dramas?
US consumer and producer prices to be main focal point. UK economic output data to be watched too. But Trump and tariff headlines might be a bigger market driver.

Top Trumps: The global economy’s House of Cards
The year has barely started and we are learning the hard way what Donald Trump’s second term in office means for markets, analysts and global policymakers. It's like living through an episode of the political thriller, House of Cards.

The Best Brokers of the Year
SPONSORED Explore top-quality choices worldwide and locally. Compare key features like spreads, leverage, and platforms. Find the right broker for your needs, whether trading CFDs, Forex pairs like EUR/USD, or commodities like Gold.