- xCurrent and xVia will now be referred to as RippleNet. xRapid will now be called “On-Demand Liquidity.”
- This shift in messaging emphasizes the company’s aim of building a payment network.
Ripple caused quite a stir earlier when they removed mentions of xRapid, xVia and xCurrent from its website. The company has since told Japanese media outlet Morningstar, that this is part of its rebranding campaign. Ripple representatives revealed that both xCurrent and xVia will now be referred to as RippleNet. xRapid will now be called “On-Demand Liquidity.”
“Rather than purchasing xCurrent or xVia, customers connect to RippleNet via on-premises or the cloud, and instead of purchasing xRapid, customers use on-demand liquidity.
These are not new products, but a rebrand of existing products. There will be little change and no impact on customers.”
Ripple said that instead of promoting a host of software solutions, they wanted to double down on the company’s aim to build a payment network. They feel that this shift in messaging will help them achieve that.
“With a single connection, access the best blockchain technology for global payments, payout capabilities in 40+ currencies, On-Demand Liquidity as an alternative to pre-funding, and operational consistency through a common rulebook…
While all the financial institutions on our network enjoy faster, lower-cost global payments, those who use the digital asset XRP to source liquidity can do so in seconds. XRP is quicker, less costly and more scalable than any other digital asset.”
Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers.