Ripple rebrands products, removes xRapid, xVia and xCurrent mentions from its website

Ripple caused quite a stir earlier when they removed mentions of xRapid, xVia and xCurrent from its website. The company has since told Japanese media outlet Morningstar, that this is part of its rebranding campaign. Ripple representatives revealed that both xCurrent and xVia will now be referred to as RippleNet. xRapid will now be called “On-Demand Liquidity.”

“Rather than purchasing xCurrent or xVia, customers connect to RippleNet via on-premises or the cloud, and instead of purchasing xRapid, customers use on-demand liquidity.

These are not new products, but a rebrand of existing products. There will be little change and no impact on customers.”

Ripple said that instead of promoting a host of software solutions, they wanted to double down on the company’s aim to build a payment network. They feel that this shift in messaging will help them achieve that.

“With a single connection, access the best blockchain technology for global payments, payout capabilities in 40+ currencies, On-Demand Liquidity as an alternative to pre-funding, and operational consistency through a common rulebook…

While all the financial institutions on our network enjoy faster, lower-cost global payments, those who use the digital asset XRP to source liquidity can do so in seconds. XRP is quicker, less costly and more scalable than any other digital asset.”