Dogecoin volume and social dominance hits 2024 peak as X launches dedicated payments account

Dogecoin on-chain metrics, volume and social dominance support a price recovery thesis for DOGE. Elon Musk’s social media platform X launched its dedicated payments account handle, @xpayments, fueling anticipation among DOGE holders regarding the cryptocurrency’s acceptance as payment. 

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Dogecoin on-chain metrics support price gains

According to on-chain metrics seen on Santiment, volume and social dominance, DOGE price is likely to recover. Between January 1 and the time of writing, DOGE volume rallied. An increase in volume is a sign of increasing relevance of the asset and its demand among market participants. 

DOGE volume climbed from 298.68 million to 1.17 billion on January 21, as seen in the chart below. In the same time period, DOGE price declined from $0.092 to $0.086. 

DOGE volume and price. Source: Santiment 

Social dominance of the meme coin climbed from 1.14% on January 1 to 3.45% on January 21. The rise in social dominance is a typical bullish sign for an asset, when accompanied by an increase in volume and active addresses in DOGE. 

Social dominance of DOGE. Source: Santiment

Market participants believe DOGE could be used to make payments on X and the platform is likely to accept DOGE payments. This anticipation is likely to fuel a rally in the meme coin’s price. At the time of writing, Dogecoin price is $0.0870 on Binance.