Rivian climbs ahead of its new vehicle launch, here’s the resistance level to watch

Rivian Automotive (RIVN) is currently up around 7% on the day after the stock received several upgrades ahead of its new vehicle launch. Earlier in the session, the stock was up more than 10% before pulling back slightly. When I look at the technicals on RIVN today, the move higher is clearly being driven by increased optimism surrounding the company’s upcoming vehicle release and the positive sentiment from those analyst upgrades.

For those unfamiliar with the company, Rivian Automotive is an electric vehicle manufacturer focused primarily on the adventure and outdoor vehicle market. The company went public in late 2021 and quickly became one of the more closely watched names in the EV space. Rivian produces electric trucks and SUVs and has also developed electric delivery vehicles, positioning itself as a competitor within the rapidly evolving electric vehicle industry.

From a trading perspective, I always focus first on the technicals and the key levels that matter most. With RIVN pushing higher today, there is a clear resistance area that stands out on the chart. If price continues to push higher, I have a defined level where I will be watching very carefully for potential resistance.

My shortable day trading resistance level on RIVN sits at the gap fill around $17.72. Gap fills often act as natural resistance points on a chart, and that level is the first technical area where I would expect sellers to potentially step in if the stock continues its upward push.

As always, regardless of how strong the momentum may look on a given day, proper risk management remains critical when trading stocks like RIVN. The technicals can provide clear levels and structure, but discipline and risk control are what ultimately keep traders consistent over the long run.