|

Ripple plans US comeback after SEC case ends

Ripple CEO says U.S. growth is back on track after winning SEC case, with plans to work with banks and expand crypto payments under Trump-era policies.

Ripple CEO Brad Garlinghouse has shared that 95% of Ripple’s customers are based outside the US, but the company remains focused on expanding its presence in the American market. This renewed push follows a major legal win: the SEC dropped its lawsuit against Ripple, marking a significant milestone for both the company and the wider crypto industry.

The SEC first sued Ripple in December 2020, claiming its XRP token was an unregistered security. That case now appears closed. The SEC has returned the $75 million fine and withdrawn its appeal. Ripple is now allowed to sell XRP to institutional investors without restrictions. “This is the moment we’ve been waiting for,” Garlinghouse said, celebrating the outcome.

Despite legal challenges in the U.S., Ripple has continued its operations in payments and securities. Garlinghouse says the U.S. remains a key market. With the legal cloud lifted, Ripple is aiming to grow its American client base and reduce reliance on international customers.

Ripple’s expansion aligns with a more crypto-friendly political climate. Under President Donald Trump’s second term, policies supporting digital assets are gaining ground. Trump recently created a Crypto Advisory Council, and Garlinghouse is reportedly in discussions to join. This adds to the momentum behind Ripple’s U.S. ambitions.

Another boost comes from the Office of the Comptroller of the Currency (OCC), which now allows U.S. banks and savings associations to offer crypto and stablecoin custody services without prior approval. This change follows past backlash over Operation Choke Point 2.0, which was seen as overly aggressive against crypto companies.

With new regulatory guidance, U.S. banks are becoming more open to blockchain-based financial tools. Ripple now has the chance to work with banks on cross-border payments using XRP, as well as digital asset custody services. This opens the door to fresh partnerships and growth.

Still, Ripple faces stiff competition. Dominant stablecoins like USDT and USDC continue to control most of the crypto payments market. Ripple must also deal with lingering uncertainty in U.S. crypto regulations, even if the SEC has stepped back.

Overall, the end of the lawsuit gives Ripple room to grow and refocus its energy on U.S. expansion. With changing laws, friendlier leadership in Washington, and ongoing banking reforms, the environment is shifting in Ripple’s favor. Garlinghouse’s optimism reflects this opportunity, though the road ahead still requires navigating competitive and legal hurdles.

Ripple is banking on its technology, partnerships, and reputation to stand out in a crowded field. The U.S. push is a key part of its strategy, especially now that the SEC is no longer blocking its path.                                                                                                                              

Author

Jacob Lazurek

Jacob Lazurek

Coinpaprika

In the dynamic world of technology and cryptocurrencies, my career trajectory has been deeply rooted in continuous exploration and effective communication.

More from Jacob Lazurek
Share:

Editor's Picks

Crypto Today: Bitcoin, Ethereum, XRP trade under sustained selling pressure despite mild ETF inflows

Cryptocurrency prices remain under pressure as a risk-off mood persists on Friday, with Bitcoin consolidating its losses above $62,000. Altcoins, including Ethereum and Ripple, are extending their weakness, trading near lower support levels around $1,600 and $1.12, respectively.

Bitcoin Weekly Forecast: After the bloodbath, everyone looks at $60,000

Bitcoin (BTC) hovers above $62,000 at the time of writing on Friday, weighed down by growing risk-off sentiment due to persistent geopolitical tensions in the Middle East and sticky macroeconomic uncertainty.

Cardano hits five-year low even as Hoskinson clarifies "break" isn't an exit

Cardano price is down 10% at press time on Friday, extending losses over 30% so far this week amid Charles Hoskinson's clarification that "break" isn't an exit. A reactionary spike in on-chain activity and social chatter, reflecting a strength of community, but fails to absorb the price decline.

Arthur Hayes' “Holy Trinity” is dead: Exits Zcash after Orchard Pool exploit

Arthur Hayes dumped his entire Zcash holdings on Friday, a day after selling his HYPE and NEAR holdings. Zcash is down 13% so far on Friday, extending the 26% drop from the previous day.

Bitcoin: After the bloodbath, everyone looks at $60,000
Bitcoin (BTC) hovers above $62,000 at the time of writing on Friday, weighed down by growing risk-off sentiment due to persistent geopolitical tensions in the Middle East and sticky macroeconomic uncertainty. The institutional sell-off continued to wreak havoc on capital flows, with spot Bitcoin Exchange-Traded Funds (ETFs) recording billions in outflows.