|

Ripple plans US comeback after SEC case ends

Ripple CEO says U.S. growth is back on track after winning SEC case, with plans to work with banks and expand crypto payments under Trump-era policies.

Ripple CEO Brad Garlinghouse has shared that 95% of Ripple’s customers are based outside the US, but the company remains focused on expanding its presence in the American market. This renewed push follows a major legal win: the SEC dropped its lawsuit against Ripple, marking a significant milestone for both the company and the wider crypto industry.

The SEC first sued Ripple in December 2020, claiming its XRP token was an unregistered security. That case now appears closed. The SEC has returned the $75 million fine and withdrawn its appeal. Ripple is now allowed to sell XRP to institutional investors without restrictions. “This is the moment we’ve been waiting for,” Garlinghouse said, celebrating the outcome.

Despite legal challenges in the U.S., Ripple has continued its operations in payments and securities. Garlinghouse says the U.S. remains a key market. With the legal cloud lifted, Ripple is aiming to grow its American client base and reduce reliance on international customers.

Ripple’s expansion aligns with a more crypto-friendly political climate. Under President Donald Trump’s second term, policies supporting digital assets are gaining ground. Trump recently created a Crypto Advisory Council, and Garlinghouse is reportedly in discussions to join. This adds to the momentum behind Ripple’s U.S. ambitions.

Another boost comes from the Office of the Comptroller of the Currency (OCC), which now allows U.S. banks and savings associations to offer crypto and stablecoin custody services without prior approval. This change follows past backlash over Operation Choke Point 2.0, which was seen as overly aggressive against crypto companies.

With new regulatory guidance, U.S. banks are becoming more open to blockchain-based financial tools. Ripple now has the chance to work with banks on cross-border payments using XRP, as well as digital asset custody services. This opens the door to fresh partnerships and growth.

Still, Ripple faces stiff competition. Dominant stablecoins like USDT and USDC continue to control most of the crypto payments market. Ripple must also deal with lingering uncertainty in U.S. crypto regulations, even if the SEC has stepped back.

Overall, the end of the lawsuit gives Ripple room to grow and refocus its energy on U.S. expansion. With changing laws, friendlier leadership in Washington, and ongoing banking reforms, the environment is shifting in Ripple’s favor. Garlinghouse’s optimism reflects this opportunity, though the road ahead still requires navigating competitive and legal hurdles.

Ripple is banking on its technology, partnerships, and reputation to stand out in a crowded field. The U.S. push is a key part of its strategy, especially now that the SEC is no longer blocking its path.                                                                                                                              

Author

Jacob Lazurek

Jacob Lazurek

Coinpaprika

In the dynamic world of technology and cryptocurrencies, my career trajectory has been deeply rooted in continuous exploration and effective communication.

More from Jacob Lazurek
Share:

Editor's Picks

Meme Coins Price Prediction: Dogecoin, Shiba Inu, Pepe in a freefall, echoing Bitcoin’s drop

Meme coins, such as Dogecoin, Shiba Inu, and Pepe, extend the decline from last week, with a roughly 3% drop on Monday. The meme coins trade below the crucial moving averages, aiming for the immediate support to potentially reset the momentum.

Crypto market dips, wiping out over $800 million in liquidations as the EU–US trade war triggers risk-off sentiment

The cryptocurrency market experienced a sharp correction on Monday, with total liquidation surpassing $800 million in the past 24 hours. The main reason for this price dip is the rising risk-off sentiment among traders. 

Top Crypto Gainers: Dash, Monero, Story see strong rebounds

Privacy coins, such as Dash and Monero, extend gains on Monday amid a broader cryptocurrency market pullback as the short-term surge in demand fades. The meme coin Story shares the top-gainer spot with privacy coins over the last 24 hours.

Top 3 Price Prediction: Bitcoin, Ethereum, Ripple – BTC, ETH and XRP dip amid escalating EU–US trade war fears

Bitcoin (BTC), Ethereum (ETH), and Ripple (XRP) prices face a correction on Monday as renewed EU–US trade-war concerns dent risk sentiment across global assets. BTC slipped below $93,000 while ETH and XRP followed BTC’s footsteps and traded lower.

Orange Juice Newsletter – Smart insights by real people. Every day.

A free newsletter highlighting key market trends to help traders stay a step ahead. Daily insights on the most relevant trading topics, compiled by our experts in an easy-to-read format so you never miss an important move.

Bitcoin: BTC bulls remain strong amid institutional demand, risk-on sentiment improves

Bitcoin (BTC) price holds above $95,500 at the time of writing on Friday after rallying more than so far 5% this week. The rising institutional and corporate demand supports the bullish price action in BTC.