Geoff is a Chartered Psychologist and Managing Director of PCL, a firm of business psychologists specialising in assessment solutions. He set up PCL in 1992 and has overseen its continuous growth to establish its current global presence. Prior to PCL Geoff was an Honorary Research Fellow at University College London (UCL) and then European Manager for The Psychological Corporation (the first and largest psychometric test publisher). He holds a BSc in Psychology and an MSc in Educational Psychology from UCL and is a Fellow of the Royal Society of Arts and an Associate Fellow of the British Psychological Society. He now devotes much of his time to research-based consultancy and innovative product development.