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Once and a while, I will get an email from someone saying, “I like your supply and demand strategy but what strategy should I use in trending markets?” This person thinks our patented core strategy is only for markets going sideways where they use supply and demand to pick tops and bottoms. What this person doesn’t realize is that we use our core supply and demand strategy for any market, time frame, and market condition. We always want to buy at price levels where demand exceeds supply (where banks and institutions are buying) and sell at price levels where supply exceeds demand (where banks and institutions are selling) when those price levels have significant profit zones around them. I also get emails from time to time suggesting that I don’t like trend trading or something to that nature; this could not be further from the truth. I love market trends as that is where we get paid as a trader or investor. We want to enter the market at market turns when the risk is low and be in the market when prices trend (move) which again, is where we profit. How people enter into trending markets is where I disagree.

Lessons From The Pros

The grid above is a good summary of what action to take in each of the three types of trend/market conditions. The ideal trade for the Online Trading Academy trader is to buy a pullback to a fresh demand level in the context of a larger time frame uptrend. Conversely, to short a rally in price to a fresh supply level in the context of a larger time frame down trend. For an example of trading with the trend, let’s look at a trading opportunity in the GBPUSD from our supply/demand grid on July 22, 2014.

First, notice the entire chart, it is clearly in a down trend when looking at the smaller time frames. The series of lower highs and lower lows suggests a down trend meaning more supply than demand is coming into this market at current price levels. The larger time frame which is not shown here is very clearly in a down trend in this market, during the time of this trade. At Online Trading Academy, we do employ our “real time” trend analysis but that is beyond the scope of the article. The supply level on the grid was the entry with a protective buy stop above the supply level and a profit target much lower. Our odds enhancers told us that banks were likely selling GBPUSD at that level which means we want our academy students selling at that level. But, who would buy at that supply level?

Online Trading Academy Supply/Demand Grid: GBPUSD – July 22, 2014

Lessons From The Pros

When price rallied up to that supply level, we would be selling short but again, who would we be selling to, who is the buyer? The buyer in this case would be making three key mistakes that only a novice retail trader would make. First, they would be buying after a rally in price which is never a good thing. Second, they would be buying into a price level where our strategy determined banks are selling the GBPUSD (supply exceeds demand). Last but not least, they would be all this bullish action in the context of a downtrend. The laws of supply and demand ensure that this buyer will lose most of the time taking this action which means the odds are stacked in the sellers favor.

Trading with the trend is great but you have to know exactly where to buy into an uptrend and sell in a downtrend. Fresh supply and demand levels offer you the lowest risk, highest reward, and highest probability entry into a trending or non – trending market which is why we focus on them so much. To identify quality and acceptable levels, know your odds enhancers.

Hope this was helpful, have a great day.

Learn to Trade Now


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GBP/USD remains under bearish pressure and extends its decline below 1.3600 on Tuesday. The United Kingdom employment data suggested worsening labor market conditions, bolstering bets for a BoE interest rate cut next month and making it difficult for Pound Sterling to stay resilient against its peers.

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The USD/JPY pair meets with a fresh supply on Tuesday and slides further below the 153.00 mark heading into the European session, reversing a major part of the previous day's positive move. Spot prices, however, manage to hold above the 200-day Exponential Moving Average support, around the 152.50 region, preserving a tentative bullish bias despite a shallow cushion.


Editors’ Picks

EUR/USD stays below 1.1850 after dismal German sentiment data

EUR/USD stays below 1.1850 after dismal German sentiment data

EUR/USD stays in negative territory below 1.1850 in the second half of the day on Tuesday. Renewed US Dollar strength, combined with a softer risk tone keep the pair undermined alongside downbeat German ZEW sentiment readings for February. 

GBP/USD falls toward 1.3550, pressured by weak UK jobs report

GBP/USD falls toward 1.3550, pressured by weak UK jobs report

GBP/USD remains under bearish pressure and extends its decline below 1.3600 on Tuesday. The United Kingdom employment data suggested worsening labor market conditions, bolstering bets for a BoE interest rate cut next month and making it difficult for Pound Sterling to stay resilient against its peers.

Gold pares intraday losses; keeps the red above $4,900 amid receding safe-haven demand

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Canada CPI expected to show sticky inflation in January, still above BoC’s target

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UK jobs market weakens, bolstering rate cut hopes

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In the UK, the latest jobs report made for difficult reading. Nonetheless, this represents yet another reminder for the Bank of England that they need to act swiftly given the collapse in inflation expected over the coming months. 

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