Apple Stock Price and Forecast: Why is Apple stock up today?

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  • Apple stock suffers steep losses on Monday.
  • The new product slate is not helping AAPL stock price.
  • Apple shares nearly at our support target.

Apple (AAPL) stock remains stuck in a strong downward spiral, which actually sped up on Monday. The stock traded in a very tight one-dollar range for much of the session as it opened low and just stayed that way. Apple stock closed down 2.46% at $139.14. The mainstream media once again put the blame for the latest stock market declines solely on the shoulders of rising yields, but in fact the US 10-year yield was remarkably stable on Monday and closed below 1.5%. Rather, sentiment has soured with big tech and Nasdaq names taking a disproportionate hit. The overall market remains within 5% of all-time highs, so some form of correction cannot be taken as too much of a surprise. Apple, as the big tech behemoth, will naturally draw much of the attention. Investors had been hoping that the latest suite of new product launches from AAPL would drive the stock on to new highs, but that has yet to play out. 

Apple 15-minute chart

Apple key statistics

Market Cap $2.3 trillion
Enterprise Value $2.3 trillion
Price/Earnings (P/E) 28

Price/Book

37
Price/Sales 9
Gross Margin 41%
Net Margin 25%
EBITDA $112 billion
52 week low $103.10
52 week high $157.26
Average Wall Street rating and price target

Buy $166.7

 

Apple (AAPL) stock news

The new product launches continue with Apple announcing on Monday that the new Apple Watch, the Series 7, will be available to order on October 8 and will be available in retail stores from October 15. This follows on from the recent launch of the new iPhone, and a new iPad is also due to be launched shortly. Rumours of a strong set of pre-order numbers from Asia and China have been circulating in recent days, but we will have to wait and see on this. JPMorgan did come out on Monday saying that iPhone 13 demand was ahead of expectations, basing its assumption on lead times.

Apple (AAPL) stock forecast

The move on Monday was a strong one, and we had pointed out why this would happen and given traders prior warning over the past number of days. The volume profile dropped off sharply once Apple stock got through $141.67. Volume does not pick up again until near $136, but our buy zone remains a bit lower at $134. This is strong with the 200-day moving average and the yearly Volume Weighted Average Price (VWAP) down at that level. Even if it looks like strong support, please use stops.

FXStreet View: Bearish, neutral above $144.50, bullish above $148.

FXStreet Ideas: Buy a dip to a strong support zone at $134. The 200-day moving average sits here as does the yearly Volume Weighted Average Price (VWAP), meaning it is a strong price and volume support zone.

 

  • Apple stock suffers steep losses on Monday.
  • The new product slate is not helping AAPL stock price.
  • Apple shares nearly at our support target.

Apple (AAPL) stock remains stuck in a strong downward spiral, which actually sped up on Monday. The stock traded in a very tight one-dollar range for much of the session as it opened low and just stayed that way. Apple stock closed down 2.46% at $139.14. The mainstream media once again put the blame for the latest stock market declines solely on the shoulders of rising yields, but in fact the US 10-year yield was remarkably stable on Monday and closed below 1.5%. Rather, sentiment has soured with big tech and Nasdaq names taking a disproportionate hit. The overall market remains within 5% of all-time highs, so some form of correction cannot be taken as too much of a surprise. Apple, as the big tech behemoth, will naturally draw much of the attention. Investors had been hoping that the latest suite of new product launches from AAPL would drive the stock on to new highs, but that has yet to play out. 

Apple 15-minute chart

Apple key statistics

Market Cap $2.3 trillion
Enterprise Value $2.3 trillion
Price/Earnings (P/E) 28

Price/Book

37
Price/Sales 9
Gross Margin 41%
Net Margin 25%
EBITDA $112 billion
52 week low $103.10
52 week high $157.26
Average Wall Street rating and price target

Buy $166.7

 

Apple (AAPL) stock news

The new product launches continue with Apple announcing on Monday that the new Apple Watch, the Series 7, will be available to order on October 8 and will be available in retail stores from October 15. This follows on from the recent launch of the new iPhone, and a new iPad is also due to be launched shortly. Rumours of a strong set of pre-order numbers from Asia and China have been circulating in recent days, but we will have to wait and see on this. JPMorgan did come out on Monday saying that iPhone 13 demand was ahead of expectations, basing its assumption on lead times.

Apple (AAPL) stock forecast

The move on Monday was a strong one, and we had pointed out why this would happen and given traders prior warning over the past number of days. The volume profile dropped off sharply once Apple stock got through $141.67. Volume does not pick up again until near $136, but our buy zone remains a bit lower at $134. This is strong with the 200-day moving average and the yearly Volume Weighted Average Price (VWAP) down at that level. Even if it looks like strong support, please use stops.

FXStreet View: Bearish, neutral above $144.50, bullish above $148.

FXStreet Ideas: Buy a dip to a strong support zone at $134. The 200-day moving average sits here as does the yearly Volume Weighted Average Price (VWAP), meaning it is a strong price and volume support zone.

 

Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers.


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