Interview with CEO of Award-Winning Broker Macro Global Markets

We gained valuable insights into Macro Global Markets mission, vision and way forward during our interview with their CEO.

Macro Global Markets launched fifteen years ago with the clear mission to improve the bottom line for traders and introducing brokers (IBs). In this interview, CEO Herbert Chu shines a light on what has helped the broker achieve one of the highest industry recognitions in Asia at the UF AWARDS APAC 2025.

Part of the widely known financial services and fintech industry’s most credible awards, over the years, the UF AWARDS APAC have singled out the best brokers and fintech firms to do business with in Asia-Pacific. Consequently, Macro Global Markets’ recent distinction as the “Best ECN/STP Broker – APAC” is a testament to their commitment to service quality and innovation.

1. Thank you for talking with us. First, could you tell us about your company and more specifically, what fundamental problem you’re solving in today’s market? What sets you apart from the competition?

Since its inception in 2010, Macro Global Markets wanted to be the “IBs” broker. A financial service provider that supports constant growth and financial literacy. We wanted to be a broker that provides industry defining client-centric conditions across all potential aspects. The reason is very simple, a client who makes a return continues trading. The same holds true for IBs. An outcome which benefits every single participant in the referral transaction - the IB, the Client and Macro Global Markets.

This same client-centric approach is also the reason we offer the latest technological innovations. We have successfully implemented both machine learning, artificial intelligence (AI), and expert advisors (EA), ensuring our traders can remain competitive even as the market rapidly evolves.

Everything we do is informed by our partners' growth opportunities and our clients’ needs. We achieve this by ensuring there is always an open channel of communication between our partners, clients and us.

2. What’s the boldest claim you can make about your product - and back it up?

That we will offer ultimate support so our IBs can achieve their goals through one of the most beneficial and flexible partner programmes in the industry.

3. Now that the Expo has concluded, what kind of feedback did you receive from the booth visitors?

We were very happy to hear that it was largely positive. The visitors who spoke with our team received valuable information about how Macro Global Markets’ IB programme can help them unlock rapid, practically unlimited growth. The reason its presence was received so positively is due to the fact that Macro Global Markets and their products are built for both partners and people passionate about trading. Because what we do is for traders, by traders. And, as expected, there were plenty of both traders and partners at the Expo!

4. What does Hong Kong offer your business that other locations don’t?

We are proud to claim it as our Head Quarters, it is strategically located with access to both the very sophisticated Asian market but also attracts people from around the world. At the same time, much like Hong Kong, as this international hub, our growth is global.

5. This is a bit of a cheeky question, if you don’t mind, but what do you think surprised your competitors most at the iFX EXPO Asia 2025?

Definitely our spreads and AI solutions, which, combined, provide our clients with ultimate insights and flexibility for growth.

6. Let’s do something a bit unconventional. You get one sentence to explain why you exhibited. Don’t pitch — convince.

The best thing we can do for our partners is increase our brand visibility, and that’s exactly what we were doing there.