Churney and DemandBox launch strategic partnership to bring pLTV-driven growth to performance marketing
|Churney, the predictive lifetime value (pLTV) platform backed by TLV Partners, is partnering with DemandBox to offer brands a full-stack solution that connects deep predictive insights with high-impact execution across creative, funnel design, and media strategy.
The partnership begins August 3rd, 2025, and marks Churney’s first formal collaboration in demand generation. It’s designed to help both companies’ clients scale customer acquisition strategies focused on long-term value instead of short-term wins.
“Working with DemandBox has been refreshingly direct,” said Dr. Noy Rotbart, CEO and Co-Founder of Churney. “They cut through the noise, understand what matters, and get things done fast. As we expand our client portfolio, we want partners who move at our pace. DemandBox does exactly that.”
Churney currently drives predictive growth for brands like Underoutfit, Zapier, and Leadtech, and is integrated with performance teams across e-commerce, gaming, and fintech. The company also works directly with Meta, Google, and TikTok to help advertisers activate pLTV data for better bidding, targeting, and measurement.
DemandBox, founded by Avishai Sam Bitton (co-founder of Oribi), has helped companies like Insurify, Singular, and MoneyLion scale through performance marketing rooted in business fundamentals, not just creative churn.
“We're excited to work with one of the most innovative tech teams in performance marketing,” said Bitton. “This is a major opportunity to bring our creative and funnel execution to Churney clients who are ready to turn insights into results.”
This partnership ensures that Churney clients don’t just know which customers are most valuable, but also have the creative systems and campaign velocity to act on that intelligence in real-time.
About Churney
Churney is a predictive lifetime value intelligence platform that helps marketers anticipate customer value from the earliest point in the funnel. Backed by TLV Partners, Churney enables brands to optimize acquisition, bidding, and retention strategies through real-time, science-backed modeling. Clients include Underoutfit, Zapier, and Leadtech, and the company works in direct partnership with Meta, Google, and TikTok.
About DemandBox
DemandBox is a performance marketing firm working with some of the most ambitious growth-stage brands in the market. Founded by Avishai Sam Bitton, DemandBox combines funnel strategy, high-performing creative, and rigorous execution to deliver measurable business outcomes. Clients include Insurify, MoneyLion, Cymulate, and Singular.
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