Cardano (ADA) revamps the marketing strategy: Subreddit and Twitter channels grow massively


  • Cardan subreddit grows from 200,000 to 400,000 in less than two months.
  • Cardano brand awareness on the rise on Twitter and other social platforms following the internal restructuring.

Cardano has from its inception kept a small marketing profile compared to other crypto projects like Tron (TRX). Several bodies have been in charge of Cardano’s marketing over the years including IOHK, Emurgo and Cardano Foundation. However, the primary responsibility for the Cardano Foundation is to market the network. However, the community has felt that the organization is not up to the task.

The community said that the organization did not meet its obligations, in turn, sparking an internal conflict. Petitions emanated from the community that pushed for the removal of the chairman of the Foundation, Michael Parsons. This particular petition gathered thousands of signatures.

An agreement between the founder of Cardano, Charles Hoskinson, Ken Kodama the CEO of Emurgo and Michael Parsons led to internal restructuring of the Cardano Foundation. Following the restructuring process, their efforts seem to be yielding positive results.

The project has begun gaining traction within the community where the network is seeing a steady rise in the traffic on its website from around 200,000 to 400,000 in the period between February and April 2019 as per the data provided by SimilarWeb.

In addition to that, there has been a steady growth on the networks social media channels as well in the period starting January 2019. Cardano subreddit increased from roughly 50,000 members to about 70,000 (data from Reddit metrics). Twitter, on the other hand, has seen a month-over-month average from 1,000 to 2,550 representing 155% increase according to Social Blade.

 

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