Often the biggest misses in bank strategy have little to do with the day-to-day management of the bank. Instead, these miscues often reflect the difference between actual and expected economic outcomes which drive the underlying success of our customers. Five aspects of the economy provide the strategic input to any tactical banking outlook. We will review each of these factors in turn with the goal of highlighting useful benchmarks to track actual and expected economic performance.
These five aspects are:
- Profits
- Inflation
- Interest Rates
- The Dollar
- Growth







