Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency



Here's everything business professionals need to know about Europe's new monetary unit. As the euro is phased in from 1999 to 2002, it will make Europe the world's largest economic bloc, creating vast changes in all areas from finance to marketing. This guide concisely explains the euro in the context of global commerce. It features a Foreword by John Taylor, former economic adviser to Presidents Bush and Clinton; useful Q&As and chapter summaries; a glossary of euro terminology; and key strategists' views of how the euro will affect businesses and investments worldwide.

Technical specifications

  • Hardcover: 189 pages
  • Publisher: Mcgraw-Hill
  • ISBN-10: 0071343881
  • Product Dimensions: 9.1 x 6.2 x 1 inches